作者:Paul Oehme 12 年以前
277
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favor lower secure win over higher but less possible win
avoid risks if possible
has no connection to them
it is (hghly) abstract
or if it evokes strong emotions
or if there's a good background story to it
or have a personal link to the risk
they have a vivid impressions of the risk
exp: no vivid memories (Kahneman)
exporting less