Product Design
Funnel Sequence
Traffic Test
Upsell
Thank You Page
Landing Page
Opt-In Offer (Lead Management)
Toolkit
Case Study
Tripwire (Convert prospects into buyers)
Premium
Webinar
Book
Core Offer (Flagship)
Email Marketing Draft
for Consumers Advocate.org
Campaign Specific
Landing Pages
Profit Maximizer
Ascension Email
Engagement Email
KPIs
ROI
Abuse Reports
Unsubscribe
Bounce
Conversion
CTR
Interactive Body Content
(also: Feedback / Data)
Map / Gallery
Calculator
Contests
Quiz / Polls / Survey
Open Rates
Copywriting
Personalization
Deliverability
Bradcast
Emails
Content Update
Seasonal Deal
Promotion (Time-Sensitive)
Newsletter (Monthly)
Product Release
Transactional
Emails
Check-In Emails
Review/Survey
Shipping Confirmation
Product Suggestions
Friend Referral
Order Tracking
Order Confirmation
Join Community
Discount Codes for Future Purchase
Upsell Products
List Growth
Content Upgrades
& Gated Content
Lead Magnets (Acceleration)
offer is added incentive
Opt-In Site (Growth)
Consumer Accounts
E-Mail Sequences
(Lifecycle Marketing)
Repeat Consumer Sequence
Onboarding Sequence
(How to use product)
Conversion Sequence
(Purchase)
Engagement Sequence
(Deepen Relationship)
List Removal - feedback, engagement
High Discount - push to buy
Product-Specific
Lead Nurture Sequence
(30 days)
6. Resources
Discount Code / Special Offer
Learning Suggestions
5. Case Study
CTA (Free)
Testimonials
Problem + Benefits
4. Tools Overview (Product Guide)
3. Transition (making the switch from
old way to your product)
2. Benefit (of Product Category Improving Lives)
1. Problem (Product Possibilities)
Nurture Sequence
(Intro Brand)
4. Engage based on site behavior
3. Storytelling
2. Know Brand
1. Educate Subscribers
Segmentation
(Funnel-Based)
Cart Abandoners
3-Day: Discount or incentive
2-Day: handle objections
1-Day: remind of item left behind
Defecting Customers
(Win-Back Series)
VIPs
Promotions
New Content
Upsells
One-Time Buyers
4-Day: Personalized Recommendation
2-Day: Check-In
New Subscribers
(Welcome Series)
Introduce to Brand, USP
