作者：Will Pleming 4 年以前
382
Harley Davidson Live Wire original
This electric motorcycle is positioned as a premium option in the market, emphasizing its technological innovation and appeal to environmentally conscious consumers. To boost sales, discounts are offered on pre-ordered bikes, although the price can be reduced but not increased.
開啟
Harley Davidson
Live Wire Position In
Market The premium Electric option on market The bike for Environmentalists Leader in Technological
innovation Price Offering Discount
on pre-ordered bikes
to create sales base Premium Price to create sense
of innovation and technology Can reduce price,
but can never increase it Promotion Print Media Utilize signage in individual
bike dealerships Target tech prints such
as Financial Times Social Media content Linkedin Advertising when
tech is searched Facebook Videos using
targeted audience features Youtube Promotions Distribution Offer merchandise (tees, badges etc)
to promote in target areas such as Inner city areas Utilize Australia's diversified
motorbike dealerships to gain geographic
access nation wide Subtopic Target Customer Progressively minded
(enviromentally friendly) Inner City
25-35 High discretionary
income
Tech Savvy Product Added Benefit Easier to ride Quiet, no heat Enviromentally friendly Core Transports indiviudals Augmented Apparel with each purchase,
helps form group membership Extended warranty
to ease concern of durability
of bikes
