类别 全部 - funding - reputation - growth - subscription

作者:Trudie Bamford 6 月以前

28

Help Texts

The service provided by Sue Ryder faces several challenges and opportunities. One of the primary issues is the perception that the service is free, which impacts its positioning and growth.

Help Texts

Help Texts

Not pure text based service as sign up is via web
Is the review process using AI?
Pay via text
Refer via text
stop via text
Suspend via text
Sign-up via text

Cost of service

What impacts it

Target Audience

armed forces
Protected characteristic - community
The healthy grievers
The different products
75% are doing well

Potential future business

Anniversary nudge

Do need acknowledgement

Do not need therapeutic support

Build upon the data
Universities
Increased supporter numbers
Supports not grievers
Naive
Nature of Death
Specificity
Networking
Reach out
Client Base
Socials
Industry
Specific Industries

Undertakers 

Legal
EAP
Financial
Carriers
EE Voda 3
Charities
Specific messaging

Andys man club - our demographic

Blue Cross

Hospice

Government
Coronors court
Police

Peer support

Victim support

Local Gov
NHS - Staff

Frontline 19

Staff - traumatised

Social work

Free concept

Global user price
Companies earn a comission with their discount code

Incentive to sell and promote -

No upfront investment

No risk

Companies offer a discount code from global
Arguments. for Not free
Missd fundrasing opportunity
Devalues the service
Someone always pays

Subscription 

Invoice after the sign up
Built into a company product offer
Advantage - no up front purchase
Integrated into products 

Client invoiced once signed up using a client issued code?

Renew via text
Send message to 55056
length
Offer 6 months

Subscription for supporter and bereaved separated

"Confidence in service"

Invite to renew on month 4

Variable

Questions

Omega paper
All hospice - distortion
End of service questions
Do we ask them?
Are the messages tailored to relationship and nature of death
Increased questionnaire
Feedback loop

Are responses factored into the client profile

Do these influence future messages

Supporter details in case of emergency?

Is permission asked and obtained

Increased customisation

Time period

Links to resources

Data for future project/studies
Increased personalisation
Better target data
No mention of ability to reply in initial texts at all
What is the list of resources in the UK?
?
Technology
Branding Portal - everyone or no one or choice
Ability to use Whatsapp?
Ability to sign up via sms
Time Zone personalisation

Stop/START messages via text not web interface

Delivery window?

Elephants Would like 

Offer the support call back?
De-escalation strategies
Uk representation
Content creators
Media with unique tailored meaning

Forum - connections?

Additional subscriber

Promotion offer

Commission
Direct - Elephant Support

Highest No pre-purchase 

Growls

Dollar to Sterling parity

Sales

Help Texts strategy
100 dolla of 100,000 people
1 dolla of 6 million people
Opportunities for sale
Triage service
Reduce waiting
Low maintenance cost
Low overhead
Scale
Barriers to sale
No Profit incentive

Upfront costs

IF providing service for free

GDPR
No UK presence tel no. currency
Web sign up
Bulk License cost

Additional Services / Revenue

Products
Courses
Affiilate

Discount relationships

LMS - In-house

Competition

Untangle
Julia Samual

UK Unique

Create unique UK content
Web pages and site
Animations
Videos
Funnel and qualify opportunities
UK contact number - someone to speak to
Need a UK website and pricing

Sue Ryder

Future
Not free - discounted
Funded but fundraising
Advertising
Who wrote the ads - UK/USA
They are not
No such thing as free
Better message to be - Paid for by Sue Ryder
Negatives
Expertise not linked
Page is buried
No growth
The service is free

Bad positioning

Weakness
Perception - End of Life
Negate efforts if use in promotional material
No promotion to renew
No crossover to other product streams
No Help Texts Branding
Funding reliant
Strengths
Potential reputation relationship
Data

Product positioning

Sell/Target Supporters
Emphasis on 3 people for the price of one

Suicide - can the supporters increase

???

Promote the contributors
New Book?
Psychological education

Feedback

Video booth