类别 全部 - listening - questions - recording - research

作者:Mindomo Team 3 年以前

224

Individual Interviews Market Research

The text provides essential guidelines for conducting effective individual interviews in market research. Emphasizing the importance of listening more and talking less, it advises interviewers to avoid leading or loaded questions that might skew the data.

Individual Interviews Market Research

Individual Interviews Market Research

Pitfalls to avoid

be cautious when asking opinions about the future
don’t ask leading or loaded questions

act like a journalist, not a salesperson

pay attention, quickly write key words

recording option

listen more, talk less