类别 全部 - digital - marketing - social - strategy

作者:Susan A Bartholomew 5 年以前

140

Marketing Structure_MM

Efficient organization of marketing communications requires a well-defined responsibility structure. Key elements include project management, encompassing tasks such as scheduling, reporting, and budgeting.

Marketing Structure_MM

Marketing Communications Responsibility Structure

Main topic

Project Management

Project reporting
Project estimating & budgeting
Project Trafficing
Project schedules
Project Planning
landing pages
Core Web
CMS
Video
Video Production

E-mail

Social Platforms

YouTube

Instagram

Facebook

Linked In

Analytics
E-Mails
Sections
Business Units
Assn
List Management

Content Managment

Social Media
Scripts
Posts
Stories
Web Content
Business Unit Sites
Core Site
Promotional Copy
Direct Mail
Brochures
Public Relations
Press Events
Speeches
Interviews
Testmonials
News Releases

Brand/Design

Creative Design
Newsletters
Email
Social
Advertising
Brand Guidelines
Partner/Sections
Digital
Web
Print

Marketing Strategy

Market Research
Voice of the Customer
Presentations
Marketing Budget mgmt.
Business Unit & mkgt. strategic plans
Assn. Umbrella Brand strategies