Our Issues and Strategies
Note: Nov.6, 2024
Our Strategies
2nd Phase
mid-term plan CRM
platform Project
TimeFrame
Launch
Late 2026 or Early 2027
Vender Selection
By the end of 2025 or Early 2026
Vender Hearing
New CRM Platform
CDP
CRM Integration
Omni Channel Integration
SNS
MA
WEB
Restaurant CRS
POS
CRS/BE
Loaylty
CRM
1st phase
LINE mini APP
New Stamp Program
Introduction as PoC
March 2024
Our Issues
Not being successful in growing loyal customer
Siloed marketing organization and process
Fragmented System Environment
Limited CRM capability
Only less than 10％ of Member bahavior
in our CRM DB can be visible
Loyalty Program
Overview "Club Oriental"
System Environment
Cendyn
Non Japanese BE
Sabre
GDS
Table Check
Tripla
Tripla Connect
eDM
Membership
BE
PMS
TAP
Member Base
340,000
Enrollment 100,00-120,000/ year
Since 2022
Formulated upon brand launch
Oriental Hotels & Resorts
