作者：Cameron Powell 5 年以前
202
p15029@canford.com
Effective marketing relies on a blend of strategies and tactics to reach and persuade customers. Promotion plays a key role by informing potential buyers about a product and convincing them to make a purchase.
開啟
Marketing Mix and Strategy Price Skimming price set at high level to maximise
early market share and products USP Price Penetration aim to compete on pirce Cost-Plus Pricing markup cost to products unit cost Predatory pricing good at low level other firms can't
compete forced to leave market Psychological little less than a round number, e.g. £19.99 Direct online producer sells directly to consumer through mail order or website Online Retail electronic commerce. goods bought over internet Product Life Cycle Development, Introduction, Growth, Maturity, Decline Extension Strategy prevent medium-to-long term decline in sales improvements, tweaks, promotional activity Pricing Tactics short term pricing deal and offers
aiming to increase sales Pricing Strategies plan for setting product's price,
medium-to-long term Promotion informs customers about a product
and persuades them to but it Branding individual brands (Marmite), brand family (Cadbury), corporate brands (virgin) giving a product/service distinctiveness/identity Design Mix Waste minimisation, recycling and ethical sourcing Aesthetics, Function and Economic Manufacture Design balance between consumer
desire and affordability Marketing Strategy Niche Business Advertise for specific people Customer Care- often experts
on product category Heavily Advertise USP Product Portfolio Analysis market share and market growth Cash Cow, Rising Star,
Question Mark, Dog
