Different channels of distribution play crucial roles in how products reach consumers. Retailers, such as Best Buy and Walmart, sell products directly to end-users through physical and online stores.
selling products at select outlet in specific location
Best Buy
Specialty
Specialty product marketing advertises unique functions and features of a product or brand to consumers looking for those features.
a designer perfume
Luxury sports car
Retailers
sell products or services directly to consumers for personal or household use. They operate through physical stores, online platforms, or a combination of both
Examples
Amazon
Indirect distribution
Exclusive distribution
Authorizes only one distributor to carry out a product within a specific region - Distribution for an overall brand may be limited to a single retailer, leading to increased reliance on that retailer.
Automobiles
Intensive distribution
The attempt to make a product available widely through as many retailers as possible
Tobacco products like cigarettes
Bottled soft drinks like soda
Importers
Imports products from outside the country
Food
Coffee
Wholesalers
Transfers product from producer to wholesaler or retailer and then to the consumer
Company that sells fruit and vegetables to different grocery stores in the area
Christmas-tree wholesalers
Direct distribution
The product is delivered directly from the manufacturer to the consumer.
