作者：Scott Williams 1 月以前
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Zoho Survey tool has branch path and likely can get their rego
Configuration tuning
Monthly subscription
Tool selection & integration
Install and configure the required modules
Flat fee or monthly sub
Platform design
Pick modules
Introduce Zoho
Payment
$22k monthly sub
Services
Detail
Ecommerce
Specialist
Basic
SalesBoard
Accounting bundle monthly sub
Financial performance Coach
Tax accounting
Bookkeping
Bookkeeping
ScoreBoard
Monthly sub
Frequency
Quarterly
Monthly
Delivery
Performance Coach
DIY
places where target group hangs out.
eg Facebook, Google search, LinkedIn.
A synonym for 'Marketing Channel" probably
Leverage trusted advisors like accountants.
Active income; sale of advisory services
Passive income; commission on clients purchases of services
Due to their endorsement, might be able to sell for more
Probable good source of kaizen suggestions
Skills modules funnel
Campaign sale funnel
Discount campaign paid by their earned commission to start feedback cycle
Discount mini board
Estory on how can benefit $xx
Funnel
One time offer OTO
Tiers
Conversion funnels
SEO
Social media
Website
Bookkeeping upgrade path
LMS and boards
Broader Data recording
Marketing data and boards
Flow data and boards
Use to recommend other lms and services
VCFO
Tax and single service To our affiliates
Rego count
Cost per rego
Regos / entries
Ctr
mobile speed was 50 and desktop 70
used Elementor Canvas to get theme free page.
heatmap - unlikely
funnel - unlikley
split URL
neve lightweight theme
lightweight Elementor 'hello'
basic Elementor canvas
how to have multiple themes on site
Hubspot blog
Wordpress components
Existing elementor plugins
Step by step blog
Video series
UpSell?
goog for multi funnel
Wpbeginner
Elementor templates
Up and downsell
subdomain
embed zoho tracking code for Pagesense
leave Clickfunnels if not the choice
zoho integration
longevity
ease
heatmap
price
minimise need to redo in other tech
Rapid test for better performing landing page due to better design and faster load
How do I know keywords that led to registration
If only keyword, then it did
Perry Marshall? Says spawn best keywords into own group and tighten funnel to above average experience
Reduce options and tie to landing page copy
Ensure landing page ties into best performing keywords
Ensure high performing are attracting right customers
close variants now automatic
Back in 2014, Google made close variant matching standard for exact and phrase match keywords in AdWords campaigns. It’s now the default for those match types.
According to Google:
Broad match is the default match type that all your keywords are assigned. Ads may show on searches that include misspellings, synonyms, related searches, and other relevant variations.
So what does that mean for you? Basically, if you use exact matching or phrase matching, close variants will be automatically included in your campaign. You don’t have to do anything.
Square brackets =‘exact’ and increases focus
Patel uses phrase match
Attention hot spots
Long retention in funnel
Registration
A funnel with topic branches at top
How to track
UTM on link?
Where else UTM?
Load new page
Maybe too late in chain
Can only check what keywords have attracted to not much to play wth by now
Keyword popularity indicates
Early funnel text and cta should address popular keywords
Specific to our site
In general
Render of app form on mobile
Clearer buttons on mobiles
No enticing freebies
Ebook
Test access
One thing at a time for limited (taster) period
Everything at once
Look at emplars
Page load speed
Consider specialise software
change page theme to remove menus and footers
Try lightweight theme
Neuve
Overweight pages
Success V6 (12faces theme) M=30 and DT = 77 Pagespeed
maybe page unfriendly
not too much to fill in on form
patel example says we are OK
or alternative
buttons more button-like
maybe too much copy
could AB test
speed and design test ok
big majority on squeeze page are mobiles
Check exemplars
CTA
visualize
e-paper on what are main problems
links to the menu content
short access
video
Success like others
Fulfil their dreams
Specific solutions split url
Specific solution packs for
click for free access to solution I want
Save time don’t reinvent the wheel
Dk/dk fear
micro /small 2 column list of issues covered
Zoho Attention colour scheme
What do colours mean
Longer scroll
Sign up or
Optimize campaign funnel stack
Grow Stack
Optimize Stack
Sells repetitions of the same improvement cycle.
Offers opportunity to grow at what ever client considers optimal rate.
If we store their data, might be able to suggest what to change to get them restarted.
Ensure improvement lasts
Flick from change project to kaizen subscription project for each completed cycle funnel upgarde path
Spawn new path for each completed
Change mgt
Measure improvement with ScoreBoard family
How to do chosen one
Mission Control upgrade path
LMS
Revenue
Marketing funnel
Pricing funnel
What to do
Remedial - kaizen existing
Select one to focus
MyDodeca
ChangeBoard upgrade path
Free
Intuition
Identify issues
ScoreBoards
Better financial health upgrade path
Better flow upgrade path
Flow / COGSBoard family
Better revenue upgrade path
Sales / RevenueBoard path
TrendBoard funnel
DashBoard funnel
intuition
Innovation - test and adopt new directions
Product mix
Huge range.
Maybe limit ourselves to methodology via LMS
Sales
SBS hacking F2
O100
CPO group
Pdca cycle
CRO group
Price
CFO group
Boards
Offer to help $49
Changeboard
Register for 12faces
SBS hacking F1 for MVP
Lead aquisition
Adwords
Keywords
Emulators
Copy ‘poor profits’ & reword
Improve operations
Growth hacking
Reference material
Patel
Improve revenue
drip sequence
Page designed to be bookmarked with all the offers so they can revisit in future and purchase
OTO2: Down sell
OTO2: upsell or
OTO1: upsell
‘Pain’ around revenue
Huge number of ways. How to get started
How to break inertia of existing system
Drill down a dendogram
Marketing changeboard
We sell. Approach rather than fixed solutions
Specific or universal improvement
Can improve eg revenue versus full business
People are attracted to specifics so easier sell
SBS is more the universal and our category
Way in is curing the ‘pain’
Likely to be a specific they are searching for
Eventually might be the more generic SBS
Most with equate growth with better revenue. Better efficiency is a learned interest not a ‘pain’. They don’t know how inefficient they are. Can teach them gross margin benchmarks, pricing etc
Entry point = increase revenue
Subscription revenue
Work out market
Work out structure
Nautilus flywheel
Identify attractive product
Sustainable growth
Goal is to use small steps to get them used to kaizen on business and using our systems to manage.
Maybe drip marketing sequence in response to each check in on work done.
Repeat
Check
introduce miniboard if new to them
Implement
Introduce some LMS
Pick best gain
Introduce
Basic SalesBoard
Marketing channels profitability
Profit margins / product
Identify opportunities
Introduce ChangeBoard
Drip feed
Mechanics
Engage
Emails into Campaign
Build email sequence
Configure sequence
Write each email
Similar top and tail
Each has link to wall
Software
Offers
Reminder of expiry of offer
Reminder of downsell offer
Reminder of mini O100
Reminder of tools to capitalise on indicative changes 3 off
Offer help desk on demo ChangeBoard
Configure help desk
Register on 12 Faces
Link from each OTO page
Add link to each email as reminder
Here because of poor profit
Not attracted to existing offers
Bespoke courses / custom built
Free and obligation free
Personal invite to say what would have liked
“Do full optimize of your business”
O100 course materials alone $490
‘Deconstructed’
Already seen some components
Describe contents
full O100 package RRP$2490
Miniboard
some discount from normal O100
components
basic materials $500
possibly a miniBoard $190
3 * SM @ $190 ea = $600
4 * F2F sessions at $300 each = $1200
One time offer
Don’t know what they want so offer 1 next step at discount price
offer a subscription for any of them for $190
“1/2 price coaching session” (advisory)
“Find cause of falling profit” (Board)
get a credit for 1 $290 Mini board for $190. Money back if not used
ChangeBoard big brother than have already tried
What if profit not falling
What has changed to cause pain
“Learn how to improve one lever” (LMS)
Downsell
Kaizen
User video
Embed
Get $100 off next step for $29.95
Buy 30% off OTO 1 voucher for $29.95
$100 value
SP: link the info in the CB to one of the LB
SP: ? a hard copy version of example CB; plus downloadable CB which can be made into an eBook
“Fastest things to change to improve profit”
profit Changeboard $9.95 for help desk support (or higher price. What is no-brainer expenditure)
Shows what to change
Monthly cashflow budget tool to get used to recording and value data and reminder
Bookkeeping fills in budgets as part of service
If poor bookeeping, get to change
Cash runway and teach to watch to learn monitoring
Email monthly to remind them
time limited upgrade option (to keep them active) on page bottom
drip sequence to remind them of offer
Offer
we are competing with free resources on this topic
What is best things to change first for biggest impact
Steps to
Stay engaged with project
Reminder drip
Success
Increase sum will invest based on value of previous step
Therefore need most attractive step
Approach
Move fast and break things / mvp
Don’t know what will be most popular so A/B test
Process
What is next improvement
How do I do it
What is most effective change
Focus is those with poor or failing profits
survey weekly to see how progressing and direct down next funnel
Down sell
Upsell
TrendBoard measures other cashflow matters so upgrade path to it. Normally RRP $990
full T30 package RRP $1990
Small fee to store data to get used to subscription
Credit Miniboard not very attractive
possibly a deposit to secure the price. refundable if not used
some discount from normal T30
Or increase std price
existing credits
present components
written content approx $190
$600 in F2F
includes TrendBoard valued at $990
not attractive and not the problem
profit autopilot $190
get a credit for 1 $290 Skill module for $190. Money back if not used
SM Profit Autopilot
SM rapid cashflow improvement
To worried to be attractive
Promise remedy in 30days
cashflow Changeboard $9.95 for help desk support
Credit board not very attractive
Problem is cash flow more numbers & complex than profit improvement
Too slow for their emergency
Don’t understand value so not attractive
Not numerate
‘How long before cash runway gone”
Simple survey asks data, offers result for email
Falling profit
Insufficient cashflow to pay bills & wages is first aware of
Their belt level
