类别 全部 - marketing - data - segmentation - analysis

作者:Geir Kristiansen 16 年以前

374

Segmentation Update

The document outlines a comprehensive update on segmentation strategy, emphasizing its foundational role in marketing. It describes the initial indirect benefits to business development, including influencing decisions and enhancing events, messaging, and campaigns.

Segmentation Update

Segmentation Update

Phases

Database Development
Segment Tiering
Wholistic Analysis
Formulate Segmentation Model
Quantitative Internal Validation
Tabulating & Scoring

Percentiles

Survey

High-Medium-Low

Data Analysis-External Data
Hypothesis

High-Medium-Low Value

Scoring

Perspectives

Addressability

Attractiveness

Data series

Propensity of export

$ Export

#Exporters

Today

Qualitative Internal Validation
Objective

Segment Briefs

Segmentation Model

Areas of interest

Sub-segments

Expanded Powers

Market Gap

Geographic Area

Export Focus

Industry Segments

Purpose

Influence decisions
associations membership
list rental
messaging
magazines
campaigns
events
First&foremost
foundation for marketing strategy
Benefit Business Development
Indirectly initially