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Kategoriak: All - marketing - data - segmentation - analysis

arabera Geir Kristiansen 16 years ago

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Segmentation Update

The document outlines a comprehensive update on segmentation strategy, emphasizing its foundational role in marketing. It describes the initial indirect benefits to business development, including influencing decisions and enhancing events, messaging, and campaigns.

Segmentation Update

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Segmentation Update

Phases

Database Development

Segment Tiering

Wholistic Analysis

Formulate Segmentation Model

Quantitative Internal Validation

Tabulating & Scoring

Percentiles

Survey

High-Medium-Low

Data Analysis-External Data

Hypothesis

High-Medium-Low Value

Scoring

Perspectives

Addressability

Attractiveness

Data series

Propensity of export

$ Export

#Exporters

Today

Qualitative Internal Validation

Objective

Segment Briefs

Segmentation Model

Areas of interest

Sub-segments

Expanded Powers

Market Gap

Geographic Area

Export Focus

Industry Segments

Purpose

Influence decisions

associations membership

list rental

messaging

magazines

campaigns

events

First&foremost

foundation for marketing strategy

Benefit Business Development

Indirectly initially