2.B.2.1 Understanding User's Emotional Journey

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Choosing to Change The 5 Stages

I Do

Am I ACTIVELY changing?

I Will

Am I COMMITED to change?

I Can

Am I ABLE to change?

I Want

Do I WANT to change?

I Am

Am I AWARE?

Example

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Disincentives

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How do you feel?

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What could you change?

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