Kategorier: Alle - needs - indulgence - material - sensory

af Ravi Jhala 6 år siden

224

Consumer Insight

Understanding consumer behavior is crucial for brands to effectively meet their needs and expectations. Factors influencing purchase decisions include material properties and sensory experiences, such as texture and taste.

Consumer Insight

Consumer Insight

Need states

Image Brand Association
Convenience
Examples - Availability, Ease of use, Price to Form factor etc.
Indulgence & Fun
Examples - Splurge, Treat, Reward Celebrate
Health, Nutrition & Diet type
Examples - Low fat, Light, Low sodium, Low carbohydrate, Paleo, Gluten free etc.
Impulse & Craving
Examples - Spur of the moment Want it now, C-Store, Game night
Hunger Satisfaction
Examples - Need sustenance, Energy, Tied me over

Material science

Examples - Solubility, Gel strength, Foam stability, Emulsion stability

Sensory

Examples - Ropy, Creamy, Smooth, Cohesive, Tart, Taste etc.

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