Consumer Insight

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resolucion 412 /2000

javier leguizamonにより

Видео для учащихся

Mingazov Daniilにより

conferencia internacional de promoción de la salud

Juana Vegaにより

Parkinson's concept map

Katherine Cochranにより

Consumer Insight

Need states

Image Brand Association

Convenience

Examples - Availability, Ease of use, Price to Form factor etc.

Indulgence & Fun

Examples - Splurge, Treat, Reward Celebrate

Health, Nutrition & Diet type

Examples - Low fat, Light, Low sodium, Low carbohydrate, Paleo, Gluten free etc.

Impulse & Craving

Examples - Spur of the moment Want it now, C-Store, Game night

Hunger Satisfaction

Examples - Need sustenance, Energy, Tied me over

Material science

Examples - Solubility, Gel strength, Foam stability, Emulsion stability

Sensory

Examples - Ropy, Creamy, Smooth, Cohesive, Tart, Taste etc.