af Анна Милевская 4 år siden
211
DEVELOPING THE MARKETING MIX
The strategic approach to developing a marketing mix involves a comprehensive understanding of the 4Cs: customer needs and wants, cost to the customer, convenience, and communication.
af Анна Милевская 4 år siden
211
Mere som dette
coupons, point-of-purchase materials, samples, signs, catalogs, novelties, circulars
Mass selling
подтема
