Kategóriák: Minden - product - price - place - communication

a Анна Милевская 4 éve

193

DEVELOPING THE MARKETING MIX

The strategic approach to developing a marketing mix involves a comprehensive understanding of the 4Cs: customer needs and wants, cost to the customer, convenience, and communication.

DEVELOPING THE MARKETING MIX

DEVELOPING THE MARKETING MIX

4Cs

Communication
Convenience
Cost to the customer
Customer needs and wants

Product

Returnes
Warranties
Servises
Sizes
Packaging
Brand name
Features
Design
Quality
Product variety

Price

Credit terms
Payment period
Allowances
Discount
List price

Promotion

S
Sales promotion

coupons, point-of-purchase materials, samples, signs, catalogs, novelties, circulars

Personal selling

Mass selling

P
Publicity
A
Advertising

Place

Logistics
Transportation
Inventory
Locations
Assortment
Coverage
Channels
channel of distribution

подтема