DEVELOPING THE MARKETING MIX
4Cs
Communication
Convenience
Cost to the customer
Customer needs and wants
Product
Returnes
Warranties
Servises
Sizes
Packaging
Brand name
Features
Design
Quality
Product variety
Price
Credit terms
Payment period
Allowances
Discount
List price
Promotion
S
Sales promotion
coupons, point-of-purchase materials, samples, signs, catalogs, novelties, circulars
Personal selling
Mass selling
P
Publicity
A
Advertising
Place
Logistics
Transportation
Inventory
Locations
Assortment
Coverage
Channels
channel of distribution
подтема
