EMPLOYER RELATIONS PROCESS

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EMPLOYER RELATIONS PROCESS

Cold Lead

Job Boards(Monster, etc.)

Newspaper

LinkedIn Groups

PW registration invite to "Recruiters"

Do we build relationship w/them first?

invite them to an appropriate upcoming "event" ie panel discussion?

online networking event

virtual career fair

guest panelist

invite them to participate in a "targeted poll"?(meaning we are asking a specific question to get a specific answer in order to move them to a "next step")

They raise their hand

Invite as a guest panelist for next panel discussion

Invite to a meet-n-greet?

Personal email

inviting them to "our" group?

Not invite, engage in discussion(s)

passive marketing with PW "ad" in group

Invite to register when they "raise" their hand

periodically mention PW by upcoming event, etc

Invite to register in PW

Personal email?

Call?

sent invitation in the invitation to join group?

general posting in 'recruiting groups'

post invitation openly to targeted group by pre-defined criteria

post invitation privately to a targeted recruiter by pre-defined criteria

Generic invitation w/link to landing page as an ad

through email invite

send a warm email to targeted companies and follow up with a call?

specific talking points

If no group, send cold email to targeted companies? and follow up with a call?

no specific talking points

invite to register when inviting to group

Registered Company into PW becomes a Contact/Customer

Welcom Call is made and first job posting made

Moved into next step

Host an online networking night

Set up an Information session

Invite as a panelist for next panel if appropriate

Invite to become a Mentor

Register into Virtual Career Fair