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The world, the industries and their prices

high demand for goods and services

Strategic positioning without lowering my price in the market

CONCLUSION One of the greatest advantages of using a competitive pricing strategy is to give the business control over the competitionWe can clearly say that online buyers give importance to the price and how they compare among other sellers.

Price wars in the market

How to compete against the price war

loyalty programs differentiation create value for the customer Compete in quality communication promotion quantity discounts

competition

innovation

introduction of new products

technology

competitive threat

Low cost company, consider your strategic position

penetration of new markets

market diagnosis

Know the market well to adjust prices, identifying the resources of the company.

Consumer perception at the price

lower price less quality

price and quality inferences

higher quality higher price

reference pricescomparison as a minimum, maximum, last etc.

Trends generated by the economic and technological environment.

IN THE SELLERS

discounts

offers

know the customer

IN THE BUYERS

Determine the price you are willing to pay

Get free products and pay for an additional premium component.

make instant price comparisons between many sellers

Internal and external factors

Company

scale economics

consumers

socioeconomic level

Fashion

Internet

Who sets market prices

Small Companies

Owner or Manager

Big Companies

Line manager or product

Government forces

Division manager

Commercial manager

Withdraw from the market and not compete

Give up part of the market

High value creation

Product diversification

technify my workforce

Do not lower prices

sustain me in the market with my price

Communication in relation to your strategic intentions.

Price sensitivity

Entry barriers

Pricing policies

Low prices

Enter those markets questioned by competitors.

strategies to counteract unfair competition

Companies focused on quality and not on price.

know the cost structure of the rival capabilities and strategic positioning