Kategorier: Alla - innovation - markets - competition - technology

av daniela martinez sanchez för 6 årar sedan

147

precio daniela M

In the ever-evolving marketplace, businesses must adapt to high demand for goods and services without compromising their strategic pricing positions. Effective competitive pricing strategies allow businesses to maintain control over their competition, especially in an environment where online buyers prioritize price comparisons.

precio daniela M

The world, the industries and their prices

high demand for goods and services

Strategic positioning without lowering my price in the market
CONCLUSION One of the greatest advantages of using a competitive pricing strategy is to give the business control over the competitionWe can clearly say that online buyers give importance to the price and how they compare among other sellers.
Price wars in the market
How to compete against the price war

loyalty programs differentiation create value for the customer Compete in quality communication promotion quantity discounts

competition

innovation

introduction of new products

technology

competitive threat

Low cost company, consider your strategic position

penetration of new markets

market diagnosis

Know the market well to adjust prices, identifying the resources of the company.

Consumer perception at the price

lower price less quality
price and quality inferences
higher quality higher price
reference pricescomparison as a minimum, maximum, last etc.

Trends generated by the economic and technological environment.

IN THE SELLERS
discounts
offers
know the customer
IN THE BUYERS
Determine the price you are willing to pay
Get free products and pay for an additional premium component.
make instant price comparisons between many sellers

Internal and external factors

Company
scale economics
consumers
socioeconomic level
Fashion
Internet

Who sets market prices

Small Companies
Owner or Manager
Big Companies
Line manager or product
Government forces
Division manager
Commercial manager

Withdraw from the market and not compete

Give up part of the market
High value creation
Product diversification
technify my workforce
Do not lower prices
sustain me in the market with my price

Communication in relation to your strategic intentions.

Price sensitivity
Entry barriers
Pricing policies
Low prices

Enter those markets questioned by competitors.

strategies to counteract unfair competition

Companies focused on quality and not on price.

know the cost structure of the rival capabilities and strategic positioning

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