The world, the industries and their prices
high demand for goods and services
Strategic positioning without lowering my price in the market
CONCLUSION
One of the greatest advantages of using a competitive pricing strategy is to give the business control over the competitionWe can clearly say that online buyers give importance to the price and how they compare among other sellers.
Price wars in the market
How to compete against the price war
loyalty programs
differentiation
create value for the customer
Compete in quality
communication
promotion
quantity discounts
competition
innovation
introduction of new products
technology
competitive threat
Low cost company, consider your strategic position
penetration of new markets
market diagnosis
Know the market well to adjust prices, identifying the resources of the company.
Consumer perception at the price
lower price less quality
price and quality inferences
higher quality higher price
reference pricescomparison as a minimum, maximum, last etc.
Trends generated by the economic and technological environment.
IN THE SELLERS
discounts
offers
know the customer
IN THE BUYERS
Determine the price you are willing to pay
Get free products and pay for an additional premium component.
make instant price comparisons between many sellers
Internal and external factors
Company
scale economics
consumers
socioeconomic level
Fashion
Internet
Who sets market prices
Small Companies
Owner or Manager
Big Companies
Line manager or product
Government forces
Division manager
Commercial manager
Withdraw from the market and not compete
Give up part of the market
High value creation
Product diversification
technify my workforce
Do not lower prices
sustain me in the market with my price
Communication in relation to your strategic intentions.
Price sensitivity
Entry barriers
Pricing policies
Low prices
Enter those markets questioned by competitors.
strategies to counteract unfair competition
Companies focused on quality and not on price.
know the cost structure of the rival
capabilities
and strategic positioning
