Kategoriak: All - marketing - environment - leadership - celebrities

arabera Rajcoomar Alex 2 years ago

151

Alex and Manroop

Nike and Adidas employ differing marketing strategies, with Nike focusing on high-performance sports footwear and Adidas targeting both casual and athletic use, bolstered by celebrity endorsements like Kanye West'

Alex and Manroop

Alex and Manroop

Identify how rainforest animals have adapted to live in this unique environment.


Rainforests in Central America, Amazon, Asia, Africa, and Australia cover about 6% of our earth's surface, but they are the home ground for more than half of the species of animals in the world.

Leadership Style

The most appropriate leadership style for manufacturing Nike shoes would be Democratic. I believe that every employee should have a voice in the creation process, whether it is during designing or assembly. Getting feedback from factory workers can be essential to making the production line more efficient, and every one of the designer's ideas/concepts should be taken into consideration.

The Black Colobus Monkey


is among the most endangered primate species in Africa.

New technologies

Trends

In order for Nike to continue growth, they must expand to different designs that are more appealing to a variety of ages, not just focus on youth.
All of Nike's shoes are marketed as high-performance sports footwear. Alternatively, Adidas's current footwear marketing strategy is superior and markets its sportswear shoes to be used in casual settings as well as in sports. Adidas even partners with celebrities like Kanye West to make Yeezys, which is one of the trendiest and exclusive sneaker series with a revenue of over 1.7 billion.
Nike(Sport)

Which layer of the rainforest does the toucan belong to?

The rainforest has 4 main layers:

Adidas(Casual)

Competition

Nike’s main competitor is Adidas. Even though Nike earned $29.538 billion more revenue than Adidas in 2021, Adidas is growing at a higher rate. They have a growth rate of 17.8%, while Nike has a 6.8% increase. Nike has to keep on introducing new designs to stay on top of the footwear market.

The Rainbow Lorikeet

is the most strikingly colored bird of the over 300 parrot species found in SW Pacific.

Types of Labour

Intellectual Labour

The Sloth

is an extremely slow-moving mammal found in the rainforests of Central and South America.

What characteristics did the sloth develop in order to adjust to the environment it is living in? Type in the answers.

Example: it has huge, hooked claws and strong, long arms that allow it to hang upside-down from trees.

-Senior project manager

-Finance Manager.

-Senior marketing analytics director

-Customer Service

-Human Resources(HR)

-Art director

-Footwear designer

-concept designer

-Material manufacturing manager

Physical Labor

The Toucan

is one of the most important species in the rainforest because it spreads the seeds of the fruits and plants that it eats, therefore contributing to plant biodiversity.

:

Occupations:

What characteristics did the toucan develop while trying to adapt to this unique environment? Type in as many characteristics as you can find.

Example: Sharp, saw-like bill that helps it crack the nuts, berries and other fruits that it eats.




-Packers

-Truck drivers

-Safety specialist

-Product quality management(Tester, etc)

-Factory workers(assemblers)

Production equipment and materials

Environment Initiatives

Nike is one of the most environmentally friendly shoe manufacturers because they have taken a massive step to reduce their carbon footprint by reusing/ recycling plastics, yarn, and textiles. Firstly, One hundred percent of cotton that the company uses in shoes is certified organic, recycled, or cotton from better initiatives. This benefits the environment because Nike recycles more than 1.5 million pounds of cotton each year, and their shoe soles consist of 50% recycled manufacturing waste. In addition, all of Nike's recycled polyester comes from plastic bottles that undergo processes to become high-quality yarn. Specifically, the bottles go through processes that start by being shredded into flakes, converted into pellets, and spun into the polyester. Furthermore, the recycled nylon yarn reduces carbon emissions by up to 50% compared to virgin nylon. It is transformed from various materials, like carpets and used fishnets. Notably, in 2020, all of Nike's air manufacturing innovation facilities in North America were powered by 100% renewable wind energy which is a massive achievement to becoming emissions free. In conclusion, Nike takes many steps to ensure that its manufacturing process has less environmental impact when compared to other major companies by recycling/ reusing materials.

Company Background

Slogan
Goods/Products Sold
Products Offered

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Neccessity or Need?

Nike’s biggest segments are clothing, footwear and equipment. I consider equipment to be a luxury good whilst clothing and footwear are essential goods. However, Nike's prices tend to be higher than other companies, this makes me consider it both essential and luxury goods.

Size
Nike is a large multinational corporation due to its globalization/global brand divisions.

In the past five years, Nike, Inc. employed over 70,000 people worldwide.

Brand Divisions

Asia Pacific & Latin America

Greater China

Europe, Middle East & Africa

North America

Type of Business (Ownership)
Nike has corporate ownership/general public ownership. This means that the business is owned by its shareholders. The general public holds a 12% stake in the company. Not all of this 12% own the company, the shareholders elect a board of directors to oversee the corporation's activities.
The Beginning
coach Bill Bowerman
Nike was founded in Eugene, Oregon, United States, by coach Bill Bowerman on the 25th of January 1964. The current CEO/ President is John Donahoe, and the headquarters is in Beaverton, Oregon. Nike products are manufactured in Vietnam, China, and Indonesia and their goods are distributed globally to 170 countries.