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arabera cristian caisaguano 3 years ago

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Comprensión del mercado y clientes

La comprensión del mercado y de los clientes es esencial para cualquier empresa. Los clientes pueden clasificarse en varios tipos, tales como internos, generales, locales y gubernamentales.

Comprensión del mercado y clientes

Comprensión del mercado y clientes

To name your story, you have to think about the overall message and what you want your audience to understand from the story. Also, make it relevant and easy to remember.

CLIENTES

PRINCIPAL PAPEL DE SATISFACER SUS NECESIDADES
TIPOS DE CLIENTES

INETRNO

GENERAL

GUBERNAMENTAL

LOCAL

MACROENTORNO

The ending of a story is essential. We all know that if the ending is weak, what happened before loses its importance. So make it unpredictable, but fair. A resolved ending answers all the questions and ties up any loose threads from the plot.

FACTORES

This is the moment when the main character surpasses the last obstacle and finally faces their greatest challenge.
The climax usually follows one of these patterns:


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AMBIENTALES
TECNOLÓGICOS
POLÍTICOS
ECONÓMICOS
DEMOGRÁFICOS

MOCROENTORNO

The middle of the story is where you add layers of complications that will lead to the end. Reveal more about the character's journey. Did their personality go through changes? How did they overcome the challenges? And as you build up the story’s central conflict, make it more personal to that character. Also, from the middle act, you have to lead into the final act.

FACTORES QUE INTERVIENEN
PÚBLICO
EMPRESA
INTERMEDIARIOS
PROVEEDORES
EXTERNO
RECURSOS HUMANOS
INTERNO

Each story has a main character and that character usually needs to solve a problem or challenge. The character's challenge is the one that creates tension throughout the story.

AMBIENTE

Las necesidades son los estados de carencia percibida

In the beginning of the story (or the exposition), you will need to introduce the setting and characters. You might also want to introduce the main conflict. This part of the story is important because it gives the reader necessary background information and maybe even a first insight into a character’s personality.

INDIVIDUALES
SOCIALES

The setting (time & place) of a story can change throughout the plot.

FISICAS

Characters are essential to a good story. Usually, the protagonist(s) is/are the most affected by the plot. Introduce a character by focusing on their actions, interests, and occupation, as the physical appearance doesn't make a difference in most cases.