arabera Thomas Juli 11 years ago
260
Honelako gehiago
language selected based on IP address or English
World Map
around me
Group / Regions
group
country
regions
content quality checked
only stories checked for accuracy, etc. qualify for being featured
how long did it take?
> 1 month
3-4 weeks
1-2 weeks
instantly
willing to be contacted
could be gender specific
friends and family
health
money
what do you want to do with the money?
for how many years?
when did you start?
occasional
< 5 / year
< 5 / month
<5 / week
daily
21+
11-20
6-10
1-5
friends and family smoke too
curiosity
peer pressure
photo (optional), to be checked
willing to be contacted?
location / city / region
income
age group
gender
reverse marketing
target advertising
seed money
moderators
legal entity
articles
UX
technical setup / development
What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive?
What Key Resources do our Value Propositions require?
Our Distribution Channels? Customer Relationships? Funding?
Through which Channels do our customers
want to be reached? How are we reaching them now?
How are our Channels integrated? Which ones work best?
Which ones are most cost-efficient? How are we integrating them with customer routines?
social networks
media
with key partners
National Health Days
World No Tobacco Day 2014 (May 31)
What type of relationship does each of our Customer Segments expect us to establish and maintain with them?
Which ones have we established? How costly are they?
How are they integrated with the rest of our business model?
Who are our Key Partners? Who are our key suppliers?
Which Key Resources are we acquiring from partners?
Which Key Activities do partners perform?
...
Glaxo-Smith-Kline
Pifzer
What value do we deliver to the customer?
Which one of our customer’s problems are we helping to solve? Which customer needs are we satisfying?
additional incentives could be built in
$ saved -> rebates
resources
school projects
for stats
For whom are we creating value?
Who are our most important customers?
