Kategoriak: All - correlation - observation - survey - descriptive

arabera Youssef Youssef 15 years ago

413

Research Method

Research methodologies in psychology and social sciences can be broadly categorized into experimental, naturalistic observation, survey, correlation, and case study methods. Experimental research is highly controlled and manipulates variables to establish cause-and-effect relationships, though its practicality is limited outside laboratory settings.

Research Method

Research Method

Survey

Limitation: relies on self report method of data collection- can not offer insight into cause and effect relationship
Strength: easy to collect data of aspects that are difficult to observe directly
non experimental, descriptive study that doesn't involve direct observation by a researcher
Example: customer satisfaction surveys

Correlation

Example: the relationship between income and education
doesn't tell the reshearcher whether or not the relationship is causal- often forgotten
Strength: can be used to determine relationship between two varibles without maniuplating them
Definition: non experimental, descriptive method and not directly manipulated as they are in experimnetal method

Case Study

example:•A case study of Hewlett-Packard, SC Johnson and Unilever and their strides towards eco efficiency.
limitation: not an explantory method- used on a single individual
Strength: detailed view of individual life or a phenomena
Defintion: involves an indepth descriptive record kept by an outside observer

Naturalistic Observation Description

Example: the study of parent- child observation
limitation: there are many- descriptive method, great amount of time
Strength: allow researcher to observe behaviour
Definition: a type of study classified under the broader category of field studies

Experimental

Example:medical Drug trial
Limitation: used only when it is ethical and practical- must be done in laboratory which may not reflect what happens in real world
Strength: shows cause and effect relationships
Definition: one in which a researcher manipulates a variable under highly controlled conditions

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