TELEVISION SHOPPING CHANNELS
SUPERMARKET
Final
consumer
LONG BECAUSE A FEW ORGANIZATIONS OR PEOPLE ARE INVOLVED ALONG THE WAY.
SHORT WHERE THE PRODUCT IS SOLD DIRECTLY TO THE CONSUMER BY THE PRODUCER.
SPORTS DISTRIBUTION
Tips:
- Cover letters should be one page long and divided into three to four paragraphs.
- In general, a relevant and short cover letter is best. Three paragraphs tops. Your go-to word count shouldn’t exceed 300 words.
- When sending a cover letter via email, include your name and the job you're applying for in the subject line of the message.
WHOLESALERS
In the second paragraph you should show why you are the perfect fit.
STOCK A WIDE RANGE OF GOODS FROM A VARIOUS MANUFACTURER, SO THE RETAILER ONLY NEEDS TO CONTACT ONE WHOLESALER TO GET DIFFERENT GOODS.
BUY ITEMS IN BULK FROM THE MANUFACTURER AND STORE THEM. THE WHOLESALERS
TRANSPORTS THE SPORTING GOODS FOR THEM.
You can also highlight your achieved results at the job.
EXAMPLES
ALIBABA
GM KLANG
A WHOLESALERS IS AN ORGANIZATION OR INDIVIDUAL WHO ACTS IN THE MIDDLE BETWEEN A PRODUCER AND A RETAILER.
You have the opportunity to express your qualifications for the job in more detail than on your resume.
CHANNEL MEMBERS
The third paragraph should prove that you’ll fit in and why the company is the perfect fit for you!
WHOLESALERS AND RETAILERS ARE THE MOST COMMON CHANNEL MEMBERS.
Show that your experience and knowledge will let you succeed with the project and benefit the company.
A CHANNEL MEMBER IS ANY ORGANIZATION OR PERSON INVOLVED IN A DISTRIBUTION CHANNEL.
Show that you did your research and know something about the company, perhaps an upcoming project, etc.
DIRECT DISTRIBUTION CHANNEL
The best cover letter ending is by providing value.
Tell the hiring manager that you look forward to meeting them in person and discuss.
Final customer
Retailer
Wholesaler
Producer
DISTRIBUTION SYSTEM
A cover letter is a professional correspondence, so you should always use formal closing!
Best wishes
Cheers
Eagerly waiting for a response
Warm regards
Warmest regards
Warmly
Have a great day
Yours faithfully
Abbreviations
Emojis
A DISTRIBUTION SYSTEM IS THE ORGANIZATION OR ARRANGEMENT OF A DISTRIBUTION CHANNEL.
INDIRECT
DIRECT
INTRODUCTION
The post script is a great hack to draw the hiring manager's attention one last time!
You should use the P.S. to tell something impressive about your career.
IN SPORT MARKETING, THE TERM "PLACE" REFERS TO ANY LOCATION OR METHOD FOR DISTRIBUTING A PRODUCT.
DISTRIBUTION IS A KEY PART OF THE MARKETING MIX.
SPORT DISTRIBUTION, PLACE DETAILS HOW AND WHERE CONSUMERS GET ACCESS TO A SPORT PRODUCT OR SERVICE IN ORDER TO USE IT.
RETAILERS
The first paragraph will determine if the hiring manager will read on.
CHARACTERISTIC OF RETAIL OUTLETS.
e.g.: Given my x years of experience at a similar position, I would appreciate your consideration for this position.
IT IS CALLED RETAIL OUTLET.
e.g.: X let me know about the open position and suggested to contact you as they feel I would be a good fit for the position.
RETAILERS ARE THE ORGANIZATIONS AND INDIVIDUALS INVOLVED IN THE FINAL SALE OF A
SPORTING GOODS OR SERVICE TO A CONSUMER.
You should mention the position you are applying for, as the hiring manager can often look for candidates for several job openings.
E.g.: I am writing to express my strong interest in the x position open at x company.
TYPES OF SPORT RETAILERS
You should address a cover letter directly to the hiring manager.
The hiring manager will see your greeting first so that makes it one of the most important parts of your cover letter. Also, people are most likely to react to the sight of their own names.
VIRTUAL RETAILERS
BRICKS AND MORTAR RETAILERS
SPORT FACILITY AS “PLACE”
The header of every professional cover letter should include your contact information, employer's contact information.
A SPORT FACILITY IS A PLACE WHERE SPORT COMPETITIONS ARE
DDELIVERED AS ENTERTAINMENT TO SPORTS SPECTATORS AND AS ACTIVITY
TO SPORTS PARTICIPANTS.
SPORT ACTIVITY SERVICES
SPORTS ACTIVITY SERVICES ARE THOSE OFFERING PARTICIPATION OR A
PERSONAL SERVICE IN SPORT
PROFESSIONAL SPORTS EVENTS
PROFESSIONAL SPORT EVENT OFFER A FORUM FOR ELITE ATHLETE TO
COMPETE, AND ENTERTAINMENT FOR SPECTATORS
FEATURES OF THE SPORT FACILITY
SEATING’
LAYOUT
ACCESSSIBILITY (HOW EASY IT IS TO GET TO)
SEATING COMFORT
THE LOOK OR DESIGN OF THE VENUE
CLEANLINESS
SCOREBOARD
A SPORT CONSUMER’S EXPERIENCE OF AN EVENT SUCH AS:
FOUR (4) MAIN AREA TO INCREASE SPORT
CONSUMER EXPERIENCE
LOCATION AND ACCESSIBILITY
DESIGN AND LAYOUT\
FACILITY INFRASTRUCTURE
CUSTOMER SERVICE
