L. S Vygotsky

Vygotsky, um psicólogo renomado, destacou a importância da mediação simbólica na formação do pensamento e da linguagem. Ele argumentou que o desenvolvimento cognitivo ocorre primeiramente em nível social, através da interação com outros, antes de ser internalizado individualmente.

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luonut Leticia R. M.

luonut Magda Lopes

luonut Flavia Barioto

luonut Tays Eiko Marin Hashimoto

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Market development strategies aim for growth with existing products in new markets.

Add an indicator that a Escola strategy may not be appropriate.

Typical negative indicators can include:

Low tolerance to medium risk investment (opening up new markets)
Strengths are based in your market or segment experience rather than the product
Product is in decline, regardless of market

Add an indicator that a Escola strategy could be appropriate.

Typical indicators include:

Market penetration

Market penetration strategies aim for growth with existing products in existing markets.

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Product development strategies

Product development strategies aim for growth through the development of new products in existing markets.