Luokat: Kaikki - campaigns - networking - training - media

jonka Tomislava Recheva 5 vuotta sitten

276

Role models and awareness

Increasing the visibility and success of women entrepreneurs involves multiple strategies aimed at creating a supportive environment. Key actions include promoting role models through various media channels, hosting events and networking opportunities, and organizing demo and info days in schools to inspire the younger generation.

Role models and awareness

Role models and awareness

Actionable next steps

Demo and Info days in schools
Structured professional training
Women events and networking promotion
Reports in the local media (incl. TV programmes) and dedicated programmes in the media
Launch a European campaign “How I did it” sharing the success stories

Enablers

Import of the role models from other countries
CSR
Appeal to fathers, husbands
Engage local networks and accelerators
Showing same amount of successful men and women in media and throughout the educational system
Role models scouting (local, national, international)
Entrepreneurship programmes
Conferences
Media training, media briefings
Creditable stories and experiences
Competitions
Awards and social recognition for WE and mentors (national and European)

Stakeholders

Successful women entrepreneurs, potential women entrepreneurs
Women entrepreneurship associations and WE networks
Local partnerships
Local government
Training bodies
Associations
Universities, Schools - teachers and students
Sponsors
Media ((also targeted media, e.g. business, lifestyle, female, etc.)
Parents
Business associations and networks, chambers of commerce and industries

Hindrances

Identifying the role models, lack of time among the role models, lack of success stories
Role model messages are often too strong. Feminist messages come across as too string to many
Language barrier if there is more than one language
Difficult to measure the impact, no structured programmes
Ambassador networks lacking funding, large budget needed to be effective
Lack of proper male role models and male support
Fake role models
Lack of international speakers and role models public speaking skills. Women are often not confident enough to go public. Lack of their storytelling skills.
Lack of interest from the mainstream media, media exposure dependents on budget or its exposure effects are too short

Mindomo

Lisätietoja Mindomosta
Ohje
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Julkinen Mielikartat -galleria
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