Role models and awareness

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LA ECOLOGÍA DE LOS MEDIOS

por Jennifer Silva

Simple CMS

por David Liwoch

Tim Hortons

por Joshua Wong

Mindamap

por Gurjan Sahota

Role models and awareness

Actionable next steps

Demo and Info days in schools

Structured professional training

Women events and networking promotion

Reports in the local media (incl. TV programmes) and dedicated programmes in the media

Launch a European campaign “How I did it” sharing the success stories

Enablers

Import of the role models from other countries

CSR

Appeal to fathers, husbands

Engage local networks and accelerators

Showing same amount of successful men and women in media and throughout the educational system

Role models scouting (local, national, international)

Entrepreneurship programmes

Conferences

Media training, media briefings

Creditable stories and experiences

Competitions

Awards and social recognition for WE and mentors (national and European)

Stakeholders

Successful women entrepreneurs, potential women entrepreneurs

Women entrepreneurship associations and WE networks

Local partnerships

Local government

Training bodies

Associations

Universities, Schools - teachers and students

Sponsors

Media ((also targeted media, e.g. business, lifestyle, female, etc.)

Parents

Business associations and networks, chambers of commerce and industries

Hindrances

Identifying the role models, lack of time among the role models, lack of success stories

Role model messages are often too strong. Feminist messages come across as too string to many

Language barrier if there is more than one language

Difficult to measure the impact, no structured programmes

Ambassador networks lacking funding, large budget needed to be effective

Lack of proper male role models and male support

Fake role models

Lack of international speakers and role models public speaking skills. Women are often not confident enough to go public. Lack of their storytelling skills.

Lack of interest from the mainstream media, media exposure dependents on budget or its exposure effects are too short