Subject Background 5

Lisää tämän kaltaisia

Marketing Research

luonut charlie siau

Philosophical Foundations of Education and Curriculum Planning

luonut Heather Jamieson

The directors of a property company are looking at whether they shouldconstruct a new office building. The economy is doing well, and the amount ofvacant office space is reducing sharply. As part of their decision they decide to use the 6 Thinking Hats te

luonut Serik Ayazhan

World History, Culture, and Geography: The Modern World

luonut Joshua Chung

Opportunities/Threats analysis

Strength/Weakness analysis

Strategic plan

Risk assessment

Selling plan

billing procedures and accounting mechanisms

monitoring of sales

merchandising materials

distribution network

Budgets

Marketing mix

distribution channels

advertising

pricing

features and benefits

Objectives for each business unit

Target markets

Types of customers

Product areas

Geographical areas

Subject Background 5

Other analyses

Employee issues

Organizational issues

Financial information

External audit

Look at market trends

Conduct new market research

Internal audit

Assess company-specific critical factors

Assess competitive position

Benchmark against competitors

Look at distribution channel