DINKS

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Evaluation question 6

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DINKS (Double Income No kids)

Behavioural

High - some high brand loyalties would be Louis Vuitton, apple and whole foods.

Low - some low brand loyalties would be great value and low quality clothes

Usage

Light - Foods that are not all natural

Medium - Gym memberships - Laptops

Heavy - Iphones - Suit cases

Features desired in products would be for it to be high quality and long lasting.

Psycographrics

expense isn't a problem. This is because they can spend money on themselves rather then kids.

they really value the time they get to spend together and the free time they have.

Both are very outgoing and humble.

Some activities would consist of luxurious sports or more expensive sports.

Traveling together is one of their favourite things to do. they also enjoy watching sports games and eating out.

Very healthy active life style. Eat expensive good quality foods.

Subtopic

Demographics

completed post secondary, and both are working full time jobs.

Married

No kids but do have a dog

No specific ethnicity

200k - 300k combined yearly income. Medium to high class income

male and female

24 - 30 years old

Geographics

Urban area in a stress free environment

Oceanic weather, with warm summers and semi cold winters. also very rainy.

Vancouver, British Columbia.