作者：Dosanjh Rajan 6 年以前
373
DINKS
A couple in their mid to late twenties, identified as DINKS (Double Income No Kids), resides in Vancouver, British Columbia. They earn a combined annual income between $200k and $300k, placing them in the medium to high-income class.
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DINKS
(Double
Income
No kids) Behavioural High
- some high brand loyalties would
be Louis Vuitton, apple and whole foods. Low
- some low brand
loyalties would be
great value and low
quality clothes Usage Light
- Foods that
are not all natural Medium
- Gym memberships
- Laptops Heavy
- Iphones
- Suit cases Features desired in products would
be for it to be high quality and long
lasting. Psycographrics expense isn't a problem.
This is because they can
spend money on themselves
rather then kids. they really value the time
they get to spend together
and the free time they have. Both are very outgoing
and humble. Some activities would
consist of luxurious sports
or more expensive sports. Traveling together is one of their
favourite things to do. they also
enjoy watching sports games
and eating out. Very healthy active life
style. Eat expensive good
quality foods. Subtopic Demographics completed post secondary, and
both are working full time jobs. Married No kids but do have a dog No specific ethnicity 200k - 300k combined yearly income.
Medium to high class income male and female 24 - 30 years old Geographics Urban area in a stress free environment Oceanic weather, with warm summers and semi cold winters. also very rainy. Vancouver, British Columbia.
