Methodology Notes for DRAFT Iteration 2:
Weighting:
We will equally weigh the high-level categories, sub-sections (within its parent category), and underlying variables (within its parent section).
Statistic Type:
By default, we will use the percentage of the population (households or adults) to characterize the persona of a block group.
Geography:
We will measure behavioral characteristics within a block group, and for assets, we will measure the assets within the block group plus assets within a 1/4 mile buffer of the block group.
For green and public space assets we will leverage polygon boundaries (Open Street Map - OSM) where available and augment with points as appropriate (SafeGraph).
Social Trust Map
(Iteration 2)
C. Trusting Infrastructure
C.3 Diversity of Community
C3.4 Economic Diversity
C3.3 Educational Diversity
C3.2 Generational Diversity
C3.1 Racial Diversity
C.2 The existence of green or public spaces including parks, community gardens, playgrounds, and the like
C.2.5 - Recreation Space (OSM)
C.2.4 - Nature Reserve (OSM)
C.2.3 - Parks (OSM)
C.2.2 - Nature Parks and Other Similar Institutions
C.2.1 - Zoos and Botanical Gardens
C.1 The number of “third” spaces, known to foster conversation and exchange among community members.
C.1.9 - Fitness & Rec Centers
C.1.8 - Drinking Places (Alcoholic Beverages)
C.1.7 - Snack & Non-Alcohol Beverage Bars (Coffee, etc.)
C.1.6 - Libraries and Archives
C.1.5 - Bowling Centers
C.1.4 - Nail Salons
C.1.3 - Beauty Salons
C.1.2 - Barber Shops
C.1.1 - Religious Organizations
B. Trusting Intentions
B.3 Support for various initiatives that promote a thriving community (GeoSocial Data)
B3.4 - Activisim
Social media behavior indicates individual is: This segment seeks to advocate for a more just world. Common activities include protests, rallies, and spreading awareness to the public about social justice issues.
B3.3 - Civic Attentiveness
Social media behavior indicates individual is: These citizens want to make their neighborhood a better, more beautiful place to live. They're attentive to the needs and affairs of the local community
B3.2 - Humanitarian
Social media behavior indicates individual is: Expressing a desire to give back and do good for the community, this behavior emphasizes charity.
B.2 Interest in following local events, organizations, and issues
B2.6 - 2023 Social Media: Follow School Groups
B2.5 - 2023 Social Media: Follow Religious Groups
B2.4 - 2023 Social Media: Follow Politicians
B2.3 - 2023 Social Media: Follow Local Groups
B2.2 - 2023 Social Media: Follow Charitable Groups
B2.1 - 2023 Social Media: Find Local Information Very Important
B.1 Feelings that people are trusted or trustworthy
B1.6 - 2023 Expect Brands I Buy Support Social Causes
Disagree to Agree
B1.5 - 2023 Will Pay More for Product from Trusted Company - Diasgree to Agree
B1.4 - 2023 Family/Friends Trust My Advice on Restaurants
B1.3 - 2023 Family/Friends Trust My Advice on Healthy Lifestyles
B1.2 - 2023 Family/Friends Trust My Advice on Healthcare
B1.1 - 2023 Family/Friends Trust My Advice on Grocery Shopping
A. Trusting Behaviors
A.3 Participation in local elections and community institutions
A.3.5 - 2023 Attended Public Meeting on Town or School Affairs - Last 12 Months
A.3.4 - 2023 Attended Political Rally/Speech/Organized Protest - Last 12 Months
A.3.5. - 2023 Went to Zoo - Last 12 Months
A.3.3 - 2023 Attend Religious Services Regularly -
Never, Somewhat No, Somewhat Yes, Yes
A.3.3 - 2023 Went to Museum - Last 12 Months
A.3.2 - 2023 Attend High School Sports Events - Last 12 Months
A.3.1 - 2023 Voted in Local Elections
Scale Never, Sometimes, Always - we are using Always
A.2 Support for community nonprofits, through funds and volunteering
A.2.6 - 2023 Contributed to Social Services Organization Last
A.2.5 - 2023 Contributed to Religious Organization Last
A.2.4 - 2023 Contributed to Health Organization
A.2.3 - 2023 Contributed to Educational Organization Last
A.2.2 - 2023 Contributed to Arts or Cultural Organization
A.2.1 - 2023 Volunteered for a Charitable Organization
A.1 Involvement in community groups and activities
A.1.7 - 2023 Served on Committee for Local Organization
A.1.6 - 2023 Participated in Environmental Groups/Causes
A.1.5 - 2023 Participated in Book Club Last
A.1.4 - 2023 Member of Veterans Club
A.1.3 - 2023 Member of Religious Club
A.1.2 - 2023 Member of Fraternal Order
A.1.1 - 2023 Member of Church Board
