[Tradeshow name] TRADE Show plan

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Gerlach and Ely Model

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par Amilcar Guzman

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par Tomas De La Fuente

[Tradeshow name] Show plan

Shipping Information

Include phone number

Maybe convention center or sales reps hotel

Pre-Show Checklist

Carpet

Trash can

Giveaways

X Number of Brochures

Signage

Tablecloth

Chairs

Table

Video

Internet

Press list

Company Description

Logo

Website

Conference Guide

Lead Retrieval System

Sign up

Post-list

Pre-list

Post-Show Checklist

Select and send winner giveaway

Send follow-up e-mail

Load leads in to Database

Forward invoices or credit card receipts to AP

Sum up the costs

How many leads

How many attendees

Important Dates

Speaker submission date

shipping date

sign up date

Main Contact(s)

Registration contact:

Reseller:

Partner:

Event organizer:

Address

E-mail

Fax

Phone

Who's Going?

sales rep

contact (cell number or hotel phone number)

travel dates

hotel

Location

Table #

Name of Convention Center or Hotel

City, State

Date and Time

Time

Date

Attendee Profile

What are some sample titles of the attendees?

How many attendees will attend?

Objectives

Press and/or Analyst Meetings

Items to include in trial attendee packets

Speaking Opportunities

Booth Leads

10% of attendance

Obtain the list of all attendees

Mailing address

E-mail address