WICKEG, in Taiwan

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Marketing Mix

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WICKEG, in Taiwan

Entry of Market

Franchise

Late Majority

Miscellaneous grammatical differences

Type in any other miscellaneous particularities of the two language versions.

Example: when naming rivers in AmE, the word 'river' comes after the name: 'Upper Delaware River'. In BrE, 'river' always comes in front of the name: 'River Thames'.

Greenfield Operation

Early Majority

Export

Innovators and Early Adopters

Taiwanese Chinese

Low Compatibility

more flavours

How is writing numbers different in American English from Standard British English? Type in some situations.

Example: AmE speakers will drop the 'and' before the tens and units, while the BrE speakers will always write numbers of such with 'and': 'two thousand fourteen' (AmE) or 'two thousand and fourteen' (BrE).

High Uncertainty Avoidance

getting positive reviews of product from sponsored influencers

'observability'

demonstrate usage of product

'complexity'

introduce products in real life setting ie pop up stores

Type in some of these situations.

Example: for the house numbers or bus numbers (or any short numbers of such), for example, 583, American speakers will say ' five eighty-three', while British people will say ' five eight three'.

'triability'

Place

Long Term (Direct Channel Pull Strategy)

Flagship store and Franchising Sotre

Long Term (Push and Pull Strategy)

Flagship store and Franchising Store

Greenfield and Franchising

Domestic Retailers

Short Term (Direct Channel Pull Strategy)

WICKEG pop up store

Official Website

Direct export

Short Term (Push Strategy)

Domestic retailers

Indirect export

Promotion

Example from State Bicycle Co.

International Advertising

Developing International Advertising Campaign (7 Steps)

What is the difference in date format?

The date is formatted differently in American English and Standard British English.

Type in the two formats, taking into account that it has to include the day (DD), the month (MM) and the year (YYYY).

Price

Bundle Strategy during Greenfield Operation and Franchise

Increase efficiencies, reducing marketing & distribution costs

Use of double consonants

Type in the words that are written with double consonants only in one version of the language.

Example: 'traveler' (AmE) and 'traveller' (BrE).

Price Penetration Strategy during export stage

Attract customers from indirect competitors

Words with different endings

Type in the words which have one ending in American English and another one in Standard British English.

Example: AmE has changed words ending in 're' in 'er': 'theater' and 'theatre'.

Product

Packaging

Adding of traditional Chinese characters

Adding of product information, nutritional label, serving size

Adopting Product Adaptation during mid to late stage

Adding new touch and/or flavours to suit locals taste (only possible upon expansion)

The same word with different meanings

Type in examples of words that have different meanings in American and Standard British English.

Example: 'bill' can both refer to paper money (AmE) and an invoice (BrE).

Adopting Product Standardization during early stage

Save cost in product R&D and marketing

Different words with the same meaning

There are many objects that are described by different words in American and British English.

Example: 'Cookie' (AmE) and 'biscuit' (BrE) both refer to the same sweet baked food.

Type in some of these words.