a Rosa Aldana 3 éve
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Wildcats need continual attention, to ensure that they turn into Stars, or are revised before losses mount up.
The issues that make Wildcats risky must be stabilized.
How will you control Wildcats?
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It may be better to divert resources away from Dogs into other areas with more growth potential, by either selling or discontinuing them.
But if they need more investment, then they should be made to compete with other investment opportunities.
What will you do with Dogs?
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Cash Cows generate profit and allow you to take chances on Wildcats. It is important to maintain these Cash Cows for as long as they are profitable.
Eventually, they will migrate to Dogs and will start to cost money and opportunities.
How will you protect Cash Cows?
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When the market for your Star products or services levels off, you need to ensure that you maintain a strong market share so that you can continue to make a return on investment.
How will Stars become Cash Cows?
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Typical lifecycles are:
Do you have enough Wildcats, Stars and Cash Cows?
What action do you need to take to balance the matrix? Type in an idea.
Whose portfolio are you analyzing?
Type in the name of the organization whose portfolio you are analyzing.
