ADVERTISING

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ANALYSIS OF A PRINTED ART

examples

Rosie the Riveter "We can do it" 1942

Coca Cola's Santa Claus - 1931

Uncle Sam "I want you for US army" - 1917

ELEMENTS: 1. FORMAT (slogan, logo, visual, call to action...) 2. SETTING 3. CHARACTERS 4. DESIGN 5. ACTION 6. LANGUAGE 7. TYPEFACE 8. TYPE OF SHOT 9. ATMOSPHERE 10. POSSIBLE TARGET 11. SOCIO-CULTURAL REFERENCE

ADVERTISING

FEATURES

ART

MUSIC

IMAGES

COLOURS

LANGUAGE

Figures of spech: Hyperbole Metaphore Simile Paradox

1. IMPERATIVES 2. UNGRADABLE ADJECTIVES 3. PREFIXES (super,hyper,ultra)

AIDA model:

Action

Desire

Interest

Attention

PURPOSES

INFORM

PERSUADE

REMIND about the product and ENCOURAGE the purchase

DEFINITION