Kategoriak: All - persuasion - design - imagery - language

arabera FICORILLI Ambra 1 year ago

118

ADVERTISING

Advertising aims to inform, persuade, and remind consumers about products, encouraging purchases through various means. Key elements include the use of music, language, and figures of speech such as hyperbole, metaphor, simile, and paradox to create a compelling message.

ADVERTISING

ANALYSIS OF A PRINTED ART

examples

Rosie the Riveter "We can do it" 1942
Coca Cola's Santa Claus - 1931
Uncle Sam "I want you for US army" - 1917

ELEMENTS: 1. FORMAT (slogan, logo, visual, call to action...) 2. SETTING 3. CHARACTERS 4. DESIGN 5. ACTION 6. LANGUAGE 7. TYPEFACE 8. TYPE OF SHOT 9. ATMOSPHERE 10. POSSIBLE TARGET 11. SOCIO-CULTURAL REFERENCE

ADVERTISING

FEATURES

ART
MUSIC
IMAGES
COLOURS
LANGUAGE
Figures of spech: Hyperbole Metaphore Simile Paradox
1. IMPERATIVES 2. UNGRADABLE ADJECTIVES 3. PREFIXES (super,hyper,ultra)

AIDA model:

Action
Desire
Interest
Attention

PURPOSES

INFORM
PERSUADE

REMIND about the product and ENCOURAGE the purchase

DEFINITION