Mariana Calderón Poumian DNBIS51M
Effects analysis (what for?)
Audience analysis (who?)
Analysis of the medium (how?)
Content analysis (what)
Control analysis (who?)
Communication Process
LASSWELL'S MODEL
It impacted different disciplines such as:
1. Political Science
2. Philosophy
3. Economics
Consolidated mass communication
Purposses
Impact
Interpret
Inform
It allowed to understand the communicative process
Unilateral communication
Recent events
Global events
It is composed by:
Connectivity and society
Developed in 1940 by HAROLD LASSWELL
Reduce communication gaps
Between civil society and government
COMMUNICATION ANALYSIS LEVELS