Relationships
Sales
Strategies
Crayola
Competitors
Pentel Co. LTD.
Dixon Ticonderoga Co.
AT Cross Co. LLC
ACCO Brands Corp.
Sargent Art
Customers
Artists
Teachers
Kids
Parents
Missions
Experience color
Entertain
Inspire creativity
Ways to cope, communicate, and connect
Help teachers and parents
Unleash originality
Childhood development
Marketing
Crayola mobile app
E commerce growth
Facebook
Generate sales
do it yourself project videos
enhance brand loyalty
awareness for alternative uses for products
Keep kids and families entertained
Connecting product to customer emotionally and physically
OMNI Channels
allows customers to buy and receive products
wherever and whenever they want
Buy online/ pick up at curbside
Adobe Inc Survey of 1000 consumers
23% of online shoppers preferred buying online and
picking up items in store rather then delivery
Adobe Inc reported BOPIS orders maintained a year over
year growth of 195% in May 2020 and by 130% year over year in June 2020
In store purchasing
Online shopping
Potential Markets
Retail stores
Metaverse
Make up and beauty products
Candles
NFT's
Partners
Mass merchandisers
The Kroger Company
bundle product kits
Target
Mastermind Toys
Canadian Tire
Dollar Tree
Michaels
Staples
Walmart
Michaels Companies Inc.
Suzy Inc.
COVID 19
Deloitte survey found 40% of parents planned to
to buy fewer traditional school supplies in fall 2020
Shift in purchasing of physical supplies
44% of market study parents delayed purchases
as of mid august 2020
Growth in activity based toys
Back to school season
30% of market study parents had standard list
of school supplies they purchased every year (2020-21)
Late June to mid September
Embrace tech
Busy season
Services/ Products
Silly putty
Clay
Staplers
Chalk
Markers
School/ office/ art supplies
Pens
Pencils
Crayola experience
5 Locations
Art tools
Craft activities
Creative toys
Crayons
Producer's of 80-90% of worlds crayons
