Categorie: Tutti - navigation - social - purpose - theme

da Adri Patel-Roberts mancano 13 anni

310

Green & Blacks

The website is designed to be visually appealing without overwhelming visitors, striking a balance between colorful and welcoming. Currently, it features a classy, festive theme with ice and snowflakes, enhancing its inviting atmosphere.

Green & Blacks

Green & Blacks

Presentation

Theme

At the moment the website has a christamssy theme with ice and snowflakes. This makes the website look classy and inviting.

Colours

The website is colourful, but not too colourful. It looks nice without being to bright and harsh, this helps the website to look more welcoming :D

Images

Why have images?

On the website there are lots of good, colourful images. These make the viewer want to buy the product. They have a big changing image at the top centre of the main page to advertise their latest deals and new products.

Purpose

Why give the option of connecting with social networking sites.

The website is linked to Facebook and Twitter because so many people use these social networking websites that a lot of their customers would be attracted by the idea of connecting with their facebook and/or twitter accounts. Also, if a lot of people do this then the word would spread, friends of the person who connected to a Social network would here about it, friends of them would connect, then friends of friends, then friends of friends etc. would see the Green & Blacks posts/tweets. So it's really great advertising for Green & Blacks as well.

Purpose of the website

The purpose of the website is to sell Green & Blacks chocolate products to as many people as possible, as many times as possible. And to make a good amount of money. Thats it. Simple.

Audience

Any audience?

Although Green and Blacks is designed to be aimed at a specific target, you can be any age, with any amount of money to buy their products. You don't have to be in their target audience.

Age/Price based audience

The website is mainly aimed at adults who are quite well off. I know this because their products aren't very cheap and have some very suttle blends of flavours that (in the majority of cases) mainly adults would fully appreciate.

Navigation

Top navigation bar.

On the top navigation bar there is:

#Connect to Facebook

#Connect to twitter

#Change text size

#Email a friend

#Print

#Site map

#Contact online Shop

#Search

These are also side wide. This is good because it means you can always find your way around the website.

Side bar navigation.

On the side bar navigation is:

# G&B HOME

# SHOP ONLINE

#THE GIFT RANGE

#GIFT FINDER

# CORPORATE CHOCOLATE GIFTS

# MY ACCOUNT

#FEEDBACK

The side bar navigation is site wide, meaning it doesn't change wherever you are on the site. This is good because it means you can always find your way around the website.

Products

Weddings & Birthday's

Green & Blacks have special products designed especially for wedding's and birthday's. These are easy to find on the website.

Chocolate

Products:

#Chocolate Bars.

#Tasting samples.

#notebooks for recording taste "experiences".

#Wine to go with the chocolate.

All these are well advertised and displayed on the site.