Categorie: Tutti - persuasion - marketing - planning - audience

da JAHAN BEGUM mancano 8 anni

239

PERSUASIVE MESSAGE

Creating effective marketing and sales messages requires a comprehensive understanding of audience needs and competitive analysis. It's essential to identify key selling points and anticipate objections to generate interest and motivate action.

PERSUASIVE MESSAGE

PERSUASIVE MESSAGE

WRITING PROMOTIONAL MESSAGES FOR SOCIAL MEDIA

RIGHT TIME AND RIGHT PLACE
BE REAL
IDENTIFY AND SUPPORT YOUR CHAMPIONS
PROVIDE INFORMATION PEOPLE WANT
INITIATE AND RESPOND TO CONVERSATION WITHIN THE COMMUNITY
LISTEN AT LEAST AS MUCH AS YOU TALK
FACILITATE COMMUNITY BUILDING

DEVELOPING PERSUASIVE BUSINESS MESSAGES

COMMON EXAMPLES OF PERSUASIVE BUSINESS MESSAGE
PERSUASIVE CLAIMS AND REQUEST FOR ADJUSTMENT
PERSUASIVE PRESENTATION OF IDEAS
PERSUASIVE REQUEST FOR ACTION
AVOIDING COMMON MISTAKES IN PERSUASIVE COMMUNICATION
ASSUMING THAT PERSUASION IS A ONE- SHORT EFFORT
RELYING SOLELY ON GREAT ARGUMENT
RESISTING COMPROMISE
USING HARD SELL
STRATEGIES FOR PERSUASIVE BUSINESS MESSAGE
ANTICIPATING OBJECTIONS
REINFORCING YOUR POSITION
FRAMING YOUR ARGUMENTS

AIDA MODEL

MAINTAINING HIGH ETHICAL AND LEGAL STANDARDS

GET PERMISSION
BINDING CONTRACTS IN MANY STATES
SPECIAL RULES
BAIT AND SWITCH
CLAIMS WITH EVIDENCE
TRUTHFUL AND NON DECEPTIVE

DEVELOPING MARKETING AND SALES MESSAGES

WRITING CONVENTIONAL MARKETING AND SALES MESSAGES
MOTIVATING ACTION
INCREASE DESIRE
BUILDING INTEREST
GETTING THE READERS ATTENTION
PLANNING MARKETING AND SALES MESSAGES
ANTICIPATING PURCHASE OBJECTION
DETERMINING KEY SELLING POINT AND BENEFITS
ANALYZING COMPETITION
ACCESSING AUDIENCE NEEDS

THREE STEPS WRITING PROCESS

STEP3: COMPLETING
STEP2: WRITING
TAKING STEPS TO ESTABLISE CREDIBILITY
BEING SENSITIVE TO ORGANIZATIONAL CULTURES
UNDERSTANDING AND RESPECTING CULTURAL DIFFERENCES
USING POSITIVE AND POLITE LANGUAGE
STEP1: PLANNING
ORGANIZING INFORMATION
SELECTING THE RIGHT MEDIUM
GATHERING INFORMATION
ANALYZING SITUATION