Categorie: Tutti - innovation - future - concept - information

da Nurul Shahira mancano 3 anni

239

Serious Creativity

Creativity is essential for navigating information-rich environments and making sense of vast amounts of data. By analyzing data trends and forming hypotheses, one can generate innovative concepts that lead to future possibilities and market success.

Serious Creativity

Serious Creativity

Type in the name of the book you have read.

Part 2: Techniques and methods

Group or Individual
Combining the individual and group creative thinking

Sandwich method

Motivated to develop the skill

People become more tollerant of the idea of others

Interrupted session

Direct group use of the technique

Discussing ideas put forward

Listening feedback from the individual

Define the focus and also develop some idea around it

Formal Output
Systematic procedures

Output

"Harvest" this focus in a systematic way

Idea

Technique

Provocative technique

Fixed time

The Treatment of Ideas
Treatment of ideas produced by creative thinking

Evaluation will be feasibility, benefit, resource and fit

Reinforcing idea

Focus on the weaknest of the idea

Tailoring ideas

Certain background consciousness of the resource available

Strengthening ideas

The process of the strengthening the ideas only with the power or strong points of the idea

Quick rejection of the ideas

Focus on difference

Harvesting
Focusing on the creative part of creative thinking, making notes during the session or listening carefully to a tape/ checklist

Flavor

Changer

New focus

Direction

Direct concepts

Seeding ideas

Specific ideas

Sensitizing Techniques
A sense of something to put forward in order to see what happen

Example, you declare that you already to pick out people wearing red clothes. Then, the brain has been "sensitized" to red

The filament technique

Filament consisting something for that focus

Deliberate manner, creative focus

Strata

From strata can make conclusion/ idea

Pick random word to use and put together

The Random Input
"Juxtaposition" to seek new idea and the techniques very powerful but seems totally illogical

Blocked

Additional ideas

Black sheet

Setting Up Provocations
Covers a very wide spectrum (change the accident or mistake)

Two main source for provocation

Something never in attended as provocation

Provocation arise

Movement
Movement is to move forward from a weak idea to a stranger one

Systematic tehniques

Circumstances

Positive aspects

Moment to moment

Focus the diference

Extract the principle

General attitude

Provocation led to a change in the normal way of handling such a product. "Move" from the provocation to an idea or concept, get out from normal track

Two-stage process: 1) Setting up of the provocation 2) Use provocation to move forward to a useful new idea

Provocation and analysis: Change our perfection. The provocation is unreasonable and away from usual direction. The analysis is reasonable and have certain reason.

Concepts
Concepts are very like road junctions, look back to find another way forward

Working with concepts, the continual movement

Value concepts, value of concept

Purpose concepts for example, provide protection against rain

Types of concepts means "adjustable"/ "powerful"

Example: Concepts of ladder, away of getting to a higher place such as elevator, escalator, climbing boots

The nature of concepts- to be precise and definite

The Concept Fan
Attach something above use alternative way such as ladder or having people lift up

Level concept of fan

Ideas is working at home then the concept is reducing the need to travel then direction is reducing the traffic loads

Ideas: A specific idea

Concepts: ways of doing something

Direction: the broadest concept will become the direction

Alternatives
Most basic of all creative problem

The fixed point

Concept

Fixed the concept first, foxed first point: money, power, status, reignition, responsibility, sense, social position

Resemblance

The way for specifying a group

Groups - group of something

purpose: idea + idea = fixed point

Finding more alternative, look at the advertisement

Alternative is provided for example the menu in the restaurant is provided

Stopping looking for the alternative

Special about the creative challenge: 1. critical challenge is sets out to assess 2. creative challenge is a challenge to uniqueness

Challenge the shaping factor

Dominating concept, assumptions, boundaries, essential factor, avoidance factors

Concept challenge and idea challenge

The concept will be challenge

Breaking free

Break from old concept

Cost change

Value change

Technology change

Continue analysis

The continuity of time sequence

The continue of complaceny

The continuity of lock in

The continue of neglect

Why and why again

Real reason of doing something

The next step: the alternative ways of doing things

Drop it - Existing way that we do need to do at all, can be just dropped

Escape - Escape from dominating idea

Block - If we block the current path, road, or way then we are forced to find an alternative way

Focus
Type of focus

Purpose focus

Improvement, problem solving, task, opportunity, focus occasion, multiple focuses, alternative definitions, rephrasing the focus, underlying problem

General area type focus

Allow us to think creatively about anything at all

Example: I want some ideas in the area of running a resort hotel

Only generate ideas within a defined areas

Specific focus

Specific focus, systematic task of lateral thinking

Everyday creativity, time to time

Deliberate effort to pick out a new focus point

Focus on something that no one else has bothered to think about, example focus on shape of drink

The Creative Pause
Obstacle, gap the more reliable manner with just simple techniques

Proactive

Investment in creativity and an investment in the building of creative skill

Use of the creative pause

Pause to think and wonder for a moment, not long just 20-30 second

Possibility of a new idea will come

The pause

Have reason to pause

Possible value

Creative effort

Add skill to the effort by formal training in lateral thinking techniques

The Six Thinking Hat
Systematic use

In the group discussion, the member use different type of hat

Occasional use

Convenient use to switch thinking

Space for positive and creative thinking

The space of thinking

Not categories

Sometimes the people did not use hat is more comfortable

Game

more powerful the method games

fierce, arguments, crises, conflicts, dogmatic view

Persistence negativity

The good black hat thinking

Ego and performance

The hat method separates ego from performance

Instead of arguments

Can use the six hat to get more productive discussion

The six thinking hats

Blue hat

Think of sky and overview

Organizing and controlling the thinking process

that will become more productive

Green hat

Think of vegetation and rich growth

for creative thinking, new ideas, creative effort

Yellow hat

Think of sunshine

for optimism and the logical positive view of things

feasibility and how something can be done

Red hat

Feeling, intuition, hunches and emotions

Red hat "signal" felling as such, they can come into the discussion without pretending to be others

Black hat

The "cautious" hat

Prevents us from making mistakes, doing silly things, and doings things which might be illegal

White hat

Think of the white paper, which is neutral and carries information also the data

Part 1: The need for creativity

Type the main events of the book, classifying them in: events from the beginning, events from the middle, and events from the end of the book.

Describe the story visually. Add a representative picture for each of them.

The Uses of Creative Thinking
Understand "logic" of perception will be become stronger

Rethinking, new attention turn up improvement

We can never have full information about future

But we have to prepare to generate further alternatives for considerations

Value and opportunity

Creating value and design opportunities

Integrated values- to provide the consumers what they need

Problem solving

Use the concept of fan

Not a routine problem

Improvement

Better means lower cost and less in time

Biggest "use" of creative thinking or"potential"

Design and Analysis
Sometimes we can find the "cause" but cannot remove it (because of the human nature) and need to design "a way forward"
In order to understand situations, we need to analyze them

Modes of design

Creative mode= develop some creative concepts in their own right and see how it might work

Normal mode= set out the all the requirement

Perception and Procecessing
Creativity take place in the perceptual phase of thinking

With the perception, things will be become real with the processing

The logic of perception

Traditional way of looking at things "nothing if not history"

Replace with the word "can be"

Water logic

Water logic and perception are concerned with "what might be"

Lateral Thinking
Simplest way of thinking or approaches other alternative

Lateral thinking is other soft of thinking which include (thinking, perceptual thinking, self organizing system)

Lateral thinking relates to creativity, try new different perception, different concepts, different point and various method

Sources of Creativity
Lateral thinking

Systematic techniques of lateral thinking

Logic (self organizing system)

Release from traditional cautions and inhibitions

Style

Give a stream of new product

Change, accident, mistake, madness

Give change or something like that

Triggered new ideas and insights

Tuned judgment

Creativity of doing something

Motivation

Looking for further alternatives when everyone is satisfied with obvious ones

Continue looks for explainations

Experience

Modification in order for it to appear as a new idea

Low risk, to seek build upon and repeat pass success

Innocence

method fresh and original (approach)

The classic creativity for child

Misperceptions about creativity
Intelligent and creativity

Intelligent is a potential mind but creativity depends on human skills

Creativity thinking are part of skills of thinking but can learn directly in their own right

Habits, training and expectations

Group or individual

Must be a group process

Produce far more idea and far wider range of ideas when working together in the group and also discipline to the work

Big jump and small jump creativity

Need for both big jump and small jump creativity

Scatter-gun success

Shooting out a crazy idea might hit a useful target

The difficult of any valuable idea will be perfectly logical

The need of "craziness"

Craziness is easy to encourage because it seems so different from normal thinking

At first time, the idea seem crazy compared to existing idea

Legitimate techniques of lateral thinking is provocation

Intuition

Two separate meanings

Second meaning of the word "intuition" covers a feeling that is generated from experience and considerations

One meaning implies "insight" and the sudden viewing of something in a new way

Release

Judgement system

Creativity no more than saying anything in their mind

Behavior of information systems it is very hard to see how any "memory" system could be creative- except by mistake

Art, artist and creativity

Believe that people have to behave like artists

Creativity involved in changing concepts and perceptions

Right brain and left brain

Use left and right brain at the same time to create creativity involved in changing concepts and perception

Left brain- the "educated" part of the brain

Picks up on language, symbols and seeing things that should be

Right brain- uneducated "innocent" that has learned nothing

drawing, music, and right brain can see things with an innocent eye

Creativity comes from the rebels

Creativity can be more constructive and can build on existing idea means quality

No need to against (rebels)

Creativity is a natural talent and cannot be taught

Training, structures, and systematic techniques can raise general level of creative ability

Information and Creativity
More information and approach the perfect state of complete knowledge and the need of thinking is lessened

Make sense of the information

Collecting Information

The design of question may require creativity

Ingredients

More information is valuable to creativity

Concept drivers

Driving concept

Analyze data in order to see the trends and what is happening

Example the Wright brothers set out to cope with unstable machines

The future

Enriches our concept map of the future, for example: working from home

Use deliberate creativity in order to put forward certain future possibilities

Market analysis

"logical" reason for action

Convinced of a product's success before taking the risk

Explaination

Concept of hypothesis, method guess and speculation to creativity and possibilities

Need to undestand what going on in order to take appropriate action

The Practical Need for Creativity
A new idea offers opportunity, advantage and benefit

Competition and sur/petition

Terms of price, quality, distribution, and promotion

The third phase of business will be "integrated values."

The second phase of business was "competition."

The first phase of business was "product or service."

Maintenance management

Depend on market muscle and a strong niche position

Cutting costs and quality programme

Continue the improvement

Use the less cost but with a good quality service

The Theoretical Need for Creativity
Active system

The information and the surface are active and the information organizes itself without help for an external organizer

self-organizing system

But the creativity with the information that we have will make things real or true

Creativity is not simply way to make things better

Passive system

All the activity comes from an external organizer that relates the information and moves it around

Take-Away Value
Focus and intention

"Concern with motivation"

Example: Red Telephone by Australian Telecom

Tool and techniques

Specific tools that can be used systematically and deliberately in order to create new ideas

Depends on practice, example if you get rid of your inhibitions, you will be creative

Understanding the nature and logic of creativity

"Creative" means means bringing into being something that was not here before, new and have high value

Part 3: The application of creative thinking

Evaluation
The part of assessment, judgment, and decision capacity for individual/ organization

Making an idea

to solve the problem

The final decision

Need six thinking hat

Emotion

Circumstance

Handsight logic

Direct comparison

Point system

Risk

Testability

Fall-back position

Essential factors

Vital factors, flexibility, fatal factors

Major consideration

benefit, feasibility, resources, fit

End catagories

Directly disable idea, good idea but not for us, good edea but not now

Formats
Practical formats in which the lateral thinking tools can be used

Group structures

Format

Time

Official Roles

Nature of people

Number of people

Recording

Tape recording

Group formats

Focus stage in group are different from focus stage individual

Example: 30 minutes

Formal output: 4 minutes

Final output (harvesting): 10 minutes

Output stage: 10 minutes

Techniques stage: 3 minutes

Focus stage: 3 minutes

Individual formats

Faster thinking to create new idea

Instant use

The process to be the idea

Train in creative thinking

Forms of training

Allocation of time

Training needs

Operating creative skills

Special area creativity

General creative skills

Structures and programs are frameworks for encouraging and rewarding creative behaviour

Messing around

The FAT/CAT program

Facilitator

Trainer and training

Regular Creative session

Opportunity audit

Requesting executive to put forward the opportunity

Creative Task sheet

To elicite new idea

Cloud "9" File

Signifies dream

Creative Hit List

Formal serious manner

Concept R&D

Creativity center

Provide a way of doing things that need to be done

Quality, Serious improvement, and cost cutting

Specific element designed by people with experience in creativity

Quality circles

The use of creative techniques within quality circles depends heavily on defined creative focuses

Responsibility
Nothing much will happen with creativity unless someone make it happen

Trainers

Organization send people to be trained in the training of creative thinking techniques

Human resource department

Comprehensive and ranges from training to assessment to problem solving and general care

Network

Distribution of people who locally responsible and motivated to put energy into the creative process

Creativity trainers

Office

The concept manager

Responsibility for collecting. generating and developing new concepts

The process champion

Creativity need champion to fight for

Creativity is a fragile as any product

Make things happen with creativity

Introduction of creativity
It not the "crazy creativity" but serious and systematic approach to an important subject

Structures and Programs

Nominated champion/ Process champion

Six thinking hats

The Creative Hit list
Compiling the Creative Hit List

Creative Hit List for an individual or a group or a team

Dangers

Second: Creative Hit List become filled with trivial item so trivializes creativity itself

First: the list become filled with "general problems" that need information and analysis

Value of Creative Hit List

Reminder of the need for creativity and helps to falter a culture of creative effort

There are matters that really need creative attention

Creative Hit List and problem solving

Cooperate problems that need to be solved by collecting information and further analysis

Use the creative Hit List

Can provide items for creativity training and also formal creative thinking sessions

Items Creative Hit List

Whim and opportunity

Choose any area and invites thinkers to develop ideas in that area

Project

The project must include invitations to invent or design something new

Improvement task

The specific improvement

Problem

The problem should not be so technical and require much technical detail

Two alternative approhes

Focus the important for two reasons

The systematic creative tools are most powerful when we are specific about the creative focus and stick to this

By focusing upon things which no one else has focused, can develop valuable new ideas with little creative effort

Everyday creativity/Specific creativity
Specific creativity

Focus or creative task, systematic and deliberate effort to generate new ideas and new concept

Evaluation and Implemention

Structure for creative thinking

Defining the focus

Creativity in " everyday fashion" There always the willingness to look for new ideas and to consider the new ideas that are turned by others

Programs and structures

Training

Sensitization

Listening

Simple focus

Green Hat

Creative Pause

Application
Will cover the difference between everyday creativity and specific creativity

The need for serious creativity and the serious application of serious creativity

The application of creativity is bit easy

Theme

Creative thinking and problem solving

Qoutes

There is nothing more useful than a new idea that serves your purpose
There is nothing more magnificent than seeing a new idea working
There is nothing more marvelous than thinking of a new idea

Main idea

Type the names of the book characters. Start with the main character.

Draw arrows to represent the relationship between them and if it is possible write on them what they represent for each other (if they are relatives, friends, lovers, enemies etc.)

Using the power of lateral thinking to create new idea
The third part concerned with the application of creative thinking
The second part specifically concerned with the deliberate and systematic tools of latral thinking
The first part concerned with the nature, logic, and important of creative thinking

What are the characteristics that best describe the character? Type them here.


Author

Who is the author of the book? Type in his/her name.

Purpose
Provocation
Alternative
Challenge
Edward de Bono
Library of Congress Cataloging-in-Publication

ISNB 0-88730-566-0