Barcelona Electric Tour
Promotion
Online advertisement
Advertising in social networks
Mobile advertisement
Pop-up
Banners
Mailing
Message
Special messages in special dates
Storytelling
Promotions mentioned as "limited offers"
Persuasive content, clear and motivating CTA, Attractive display and convincing subject.
Personalized content according to their demographic data, interests and behaviors
Always oriented towards conversion
List of emails accounts
Posting landing pages with forms on our social networks
Blogs
Forms on our website
SEO
Usable, unbiased, accessible, expertise and unique content
Correct website structure
Links between websites
Titles in the landing pages
Keywords
Social Media
One video per week
Our team
Our contribution
Our philosophy
Linkedin
News and articles about us
Job offers
All that is uploaded to Instagram
Twitter
Recommend a restaurant
Special dates
Promotions and discounts
Once a month
Video of surroundings
Everyday
One site visited
Easy option to booking, then use it as commercialization tool
Offers
Updates
Engagement with customer
Commercialization
Indirect
Tour operators
Iberica travel
Travel agencies
Civitatis
Viator
Barcelona Turisme
Direct
Redirection to the website
On the bus
Direct payment
Mail
Phone
Contact our customer service
Easy and fast reservation
Identity
Corporate Social Responsibility
CSR actions
Undefined contracts
Solidary race
Recycling and reduction of energy use
Promote volunteering
Sustainability core
Values
Permanent desire for renewal
Diversity
Passion
Overcoming challenges
Teamwork
Unity
Ddifferentiation
Lead by example
Humility
Clarity
Transparency
Cost Consciousness
Orientation to results
Mission
To offer excellent bus tours in a electric and sustainable way, to not-touristic places, enhancing the demassification of Barcelona.
Vision
To be a recognised company for our excellent and innovative routes as well as for our commitment to sustainability and the inclusion of handicapped people in our services.
Brand image
Slogan
Think outside the bus
Related to our service (buses)
To think in a creative way
Colours
Navy and light blue
Conveys
Confidence
Peace
Logo
Electric symbol
Drawing of a bus
Name
Barcelona electric tour
Barcelona Brand
Enhance sustainable tours
Touchscreens
Possibility to listen to audio guide
In 15 languages
Power point of the stops
Blue colours and logo
Description
Timetable
Prices
Pictures
App
New section: schedule
Real time schedule for the stop selected
Same display as website
Website
Direct to social media
Youtube
Facebook
Instagram
Languages
15 languages
Blog
Booking
Extra services
Routes
About us
Physical aspects
Technology
Headphones
Tablets
Seats
20 seats
Accessibility
For people with reduced mobility
Design
Logo added
Blue colours
Not very big to go to narrow streets
Staff
Staff from an external company
Translators
Legal advice
Marketing services
Direct recruitment
Reservation manager
Operational Manager
1 person
Commercial
Administrative/Finance Staff
2 people
Drivers
Guides
9 people
Fares
Students
Handicapped
Children (until 13)
23 euros
Seniors
32 euros
Adults
37 euros
Services/Routes
Amount of buses
Mountain Route
5 buses
Sea Route
4 buses
Schedule
One bus departing each half an hour
Winter
9 to 20h
Summer
9 to 19h
Route 2
Mountain
Parc de Cervantes, Monestir de Pedralbes, Mirador de Sarrià, Mirador Tibidabo, Carretera de l'observatori de Fabra,Bellesguard Gaudí, Museu d'art Palmero, Parc del laberint d'horta, Turó de la rovira, Casa Vicens
Route 1
Sea
10 stops
CaixaForum, Jardí Botànic, Jardins de Joan Maragall, Fundació Joan Miró, Castell Montjuic, Refugi 307, Museu marítim, Mercat de les flors, Museu Can Framis, Museu de ciències naturals
