Customization to enhance customer experience Andrea Gutierrez Mesegue
Companies are discovering that they can elevate customer loyalty and engagement—and use their customer base as an engine of advocacy to potential buyers. Product customization helps brands boost sales on their own websites or gain share on a retailer's site.
Key Figures (see pg5)
FAILS
Marketing Fails
Using Big Data to Customize User Experience
BENEFITS:
- Ability to increase price for the benefit to customize
- Keeping customers more loyal
- Increase satisfaction as its "tailor made"
- Free Market Research
Rules for Sucess
Opportunities
Luxury & Customization
Burberry Beauty & Pinterest Personalization
Best Services are Customized not Standardized
Customization in Automobiles
Tesla
Customization in Active Wear
NEW BALANCE
ADIDAS
NIKE ID
Costumization VS Mass Customization
Mass Customization
What is it?
Will it work in Fashion?
