Customization

Businesses are finding that personalizing products can significantly enhance customer loyalty and engagement while turning satisfied customers into advocates for the brand. Customization not only helps in increasing sales on both brand and retail websites but also allows companies to mark up prices due to the added value of bespoke options.

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Customization to enhance customer experience Andrea Gutierrez Mesegue

Companies are discovering that they can elevate customer loyalty and engagement—and use their customer base as an engine of advocacy to potential buyers. Product customization helps brands boost sales on their own websites or gain share on a retailer's site.

Key Figures (see pg5)

FAILS

Marketing Fails

Using Big Data to Customize User Experience

BENEFITS:

Ability to increase price for the benefit to customize
Keeping customers more loyal
Increase satisfaction as its "tailor made"
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