Group B: Chapter 04

もっと見る

THE MARKETING MIX

Maria bascarにより

Azure DevOps

Samy Saremにより

PCI Compliance

Stephen Skinnerにより

Project 4 Solar energy

Mariam Kolaghassiにより

Business-Level Strategy

Types

Integrated Cost Leadership/Differentiation

TQM

Information Networks

Flexible manufacturing systems

Focus

Differentiation

Cost Leadership

Competitive Risks

Substitutes

Potential Entrants

Bargaining (Suppliers)

Bargaining (Customers)

Rivalry

Customers

How

What

Who to Serve

Reach, Richness & Affiliation

Relationships

Purpose

Perform activities differently or perform different activities