Kategorier: Alle - cost - differentiation - risks - customers

av Eric Delacruz 15 år siden

255

Group B: Chapter 04

Businesses employ different strategies to gain a competitive edge in the market. One popular approach is cost leadership, which involves minimizing expenses to offer lower prices, thus fostering customer loyalty and fending off competitors.

Group B: Chapter 04

Business-Level Strategy

Types

Integrated Cost Leadership/Differentiation
TQM
Information Networks
Flexible manufacturing systems
Focus
Differentiation
Cost Leadership
Competitive Risks
Substitutes
Potential Entrants
Bargaining (Suppliers)
Bargaining (Customers)
Rivalry

Customers

How
What
Who to Serve
Reach, Richness & Affiliation
Relationships

Purpose

Perform activities differently or perform different activities