类别 全部 - cost - differentiation - risks - customers

作者：Eric Delacruz 15 年以前

278

Group B: Chapter 04

Businesses employ different strategies to gain a competitive edge in the market. One popular approach is cost leadership, which involves minimizing expenses to offer lower prices, thus fostering customer loyalty and fending off competitors.

Group B: Chapter 04

Business-Level Strategy

Types

Integrated Cost Leadership/Differentiation
TQM
Information Networks
Flexible manufacturing systems
Focus
Differentiation
Cost Leadership
Competitive Risks
Substitutes
Potential Entrants
Bargaining (Suppliers)
Bargaining (Customers)
Rivalry

Customers

How
What
Who to Serve
Reach, Richness & Affiliation
Relationships

Purpose

Perform activities differently or perform different activities

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